Dear Chris Prangel‚ Regarding whether Mountain Man Brewing Company should introduce Mountain Man Light beer to their product line I think it should. Mountain Man has customers who are loyal to it their original product‚ and I don’t think the addition of a new product would affect this loyalty if introduced in the right way. Marketing Mountain Man Light will be where MMBC could preserve the brand name of Mountain Man Lager. Separating the two beverages consistently in the ad campaign in ways
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Katia Herrera Dr. Barksdale MK4900 June 23‚ 2014 Mountain Man Brewing Company Case Analysis Situation Analysis 1. Industry “The beer industry in the United States generates $75 Billion in annual sales.” (Abelli‚ 4) Light beer sales have increased at a compound annual rate of 4% over the previous six years. Traditional premium beer sales have also declined annually by the same percentage. The beer industry can be considered a monopoly since large national brewers maintain economies
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Saving One Life at a Time In the book‚ Mountains Beyond Mountains by Tracy Kidder‚ Paul Farmer made and continues to make a profound difference in the world. He was extremely successful because of the help he received from people who surrounded him. Partners In Health (PIH)‚ Farmer’s organization‚ gives healthcare to people who cannot afford it and treatment to those with tuberculosis and AIDS. Although he was a founding advocate to the success of Partners In Health‚ Farmer would not have accomplished
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Mountain Man Brewing Company Case Analysis Mountain Man Brewing Company does not want to go another year with revenue lost from Mountain Man Lager. By adding a light beer to the product line it could gain loyalty from a younger crowd and attract more then just the workingman. At the same time he does not want to lose the brand equality that has taken years to create. He is also faced with solid monopolies in the beer world that make it hard to keep up. Chris is faced with a hard decision
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Mountains Beyond Mountains The title is a haitian proverb that translates “beyond the mountains‚ more mountains.” As it relates to the book‚ I believe mountains beyond mountains means the never ending struggle to control disease involving the poor. In this case‚ the poor are the haitian people who are in a struggle to improve their health and the institution in place allow this to perpetuate. Farmer sees health in a way that differs from most. Farmer believes improvement of health is not
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| | | | | | | | | | | | | | | | | | Mountain Man Brewing Company | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Financial Projections | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | Assumptions | | | | | | | | | | | Revenues from MM beer | $50‚440‚000.00
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without considering the practicalities. A realist on the other hand‚ has a firm grip on reality and cannot be swayed by impractical ideas. In Mountains Beyond Mountains: The Quest of Dr. Paul Farmer‚ a Man Who Would Cure the World‚ written by Tracey Kidder‚ Pa2ul Farmer is portrayed as a realist and an idealist. Farmer’s actions demonstrate realism as he does what he can to provide treatment to his patients‚ whilst acknowledging the limitations of his actions. On the other hand‚ he does not believe in
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the best policy‚ same goes with sharing A wise man one said “ He could not show us how exactly health care is a basic human right‚ but he is able to argue that no one should die because of a disease that is treatable”. The wise man is no one else but Doctor Paul Farmer‚ one of the founders of Partner In Health‚ an American healthcare organization that is funding for hospitals in rural areas of countries in South America‚ especially Haiti and Peru‚ where deadly diseases like Tuberculosis and HIV/AID
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Mountains Beyond Mountains by Tracy Kidder is a biography of Doctor Paul Farmer. Kidder follows Farmer around the globe in his quest to cure the world of infectious diseases. Kidder represents Farmer’s life in such an essence-capturing way that allows the reader to fully understand Farmer and his desire to help those in need. Kidder’s work also inspires the reader to ask questions about one’s own life and experiences in “doing the right thing.” Kidder observes a truly world-changing man and utilizes
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Recommendation: Mountain Man Brewing should create a new market strategy and introduce a line extension of Light Beer to expand their portfolio and create new sales among non-existing customers. This line extension will target the younger drinkers and women in the East Central Region and will increase sales and create profit within 2 years. Rationale: 1. Light beer sales will be profitable within 2 years. The first year MMBC will lose $486‚374. However‚ in 2007‚ the second year‚ MMBC
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