include brief description of background‚ purpose of the focus group‚ marketing research problem‚ and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where‚ when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group‚ reactions‚ perceptions‚ and add in one or two verbatim comments
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‘The groups we reject show us who we are just as much as the groups we choose to join.’ For some individuals‚ there is a need to belong to a group to be able to develop their own identities. The price of assimilating to a particular group‚ however‚ is without the mirror that groups offer‚ there is no way of accurately determining our own characteristics. On the other hand‚ there are consequences of not being emotionally connected to any collective group. Either way‚ the groups we join or the groups
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Group DISCUSSION Definition of Group Discussion v Group Discussion is a modern method of assessing students personality. v It is both a technique and an art and a comprehensive tool to judge the worthiness of the student and his appropriateness for the job. Group Discussion The term suggests a discussion among a group of persons. v The group will have 8 & 12 members who will express their views freely‚frankly in a friendly manner‚on a topic of current issue. v Within a time limit of 20 to 30
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Ethnic Group ( Java Banyumasan : Orang Jawa of Malaysia ) In this essay‚ I write about ethnic group and why we cannot define an ethnic group by their cultural elements such as language‚ religion‚ customs and so on. I write this essay because there is a question about why we cannot define an ethnic group by their culture‚ whereas culture are one elements of an ethnic. There is problem of seeing ethnic groups as cultural groups; “the mere fact that two groups of people are of different culture does
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Table of Contents Executive Summary 1 1. History of the Salim Group 2 1.1 Phase One: Introduction of a Conglomerate 2 1.2 Phase Two: Transition to the Second Generation 4 1.3 Phase Three: Financial Crisis and Reform 5 2. Competitive Environment 6 3. Features 7 3.1 Ownership and Organizational Structure 7 3.2 Leadership and Decision Making 9 3.3 Connections and Relationships 10 3.4 Social Capital 11 3.4.1 Public Perception Related to Corruption 12 3.4.2 Reputation as a Source
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July 13‚ 2005 THE SWATCH GROUP: COMPETING IN AN INCREASINGLY GLOBAL MARKET FOR WATCHES Nicholas Hayek and Ernst Thomke formed the Swatch Group (the Group) in 1983 by merging two bankrupt watch-making groups. The merger gave the Group ownership of many of the Switzerland’s dominant watch brands. Swatch‚ their first product initiative‚ was so successful that it helped pull the squandering Swiss watch industry out of a slump. In June 1999‚ with its 14 brands‚ the Group was the world’s largest watch
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Group Communication Effective group communications come in forms of verbal and non-verbal techniques. Essential parts of the entire group’s contribution are that the group contains full participating members‚ the group is diverse‚ and that the diversity is recognized and respected (Hartley‚ 1997). In the videos viewed‚ three were evaluated on the effective and ineffective communication skills of the participants and suggestions made on how they could improve. The videos are titled‚ “Planning
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L ’OREAL GROUP This essay firstly introduce the company‚ and their main operations in recent years‚ and further look into their mission‚ research centre‚ markets. And in the end the various divisions in the company. L ’Oreal Group is the world ’s largest cosmetics and beauty company (L’Oreal Group 2013)‚ and it headquartered in Paris‚ France. L ’Oreal was founded by a young chemist with an entrepreneurial spirit called Eugene Schueller(L’Oreal Group 2013). The company got its start in the hair-colour
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Peer Group Since the first day of going to a park with our parents we have encountered being put into peer groups. Our parents would always push us to say hi to someone who was the same age or gender. A peer group is a social group whose members have interests‚ social position‚ and age in common. I think the reason we like to be with our peer groups is pretty obvious. I think it is because people of the same age‚ beliefs ‚ values‚ likes and dislikes‚ and above all similar attitudes is why we like
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CheckPoint: Group Communication From a business aspect‚ group communication is an essential part of business that involves multiple people collaborating on a specific assignment‚ aimed at achieving a certain goal. Individual communication is different as it generally includes two people working together to complete a project or projects. In group communication‚ all members have individual responsibilities and each one is assigned to a particular task. It is possible to elect a leader who may do
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