the world had realized the importance of being associated with socially relevant causes as a means of promoting their brands. Cause-related marketing and corporate social responsibility has provided companies with a new tool to compete in the market. CSR refers to the corporation’s obligation to all the stakeholders. It stems from the desire to do good and get self satisfaction in return as well as societal obligation of business. This could be a strategic marketing activity a way for a company to do
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CSR Apple is making genuine strides in the direction of environmental friendliness by designing for energy efficiency‚ reducing packaging‚ and using recycling materials. Its websites also releases an extensively breakdown of company’s annual corporate carbon emissions. Apple says it emits 10.2 million tons of carbon emissions annually. Meanwhile‚ HP says it releases 8.4 million tons annually and it was just named the best S&P companies for the planet by Newsweek. Dell came in second and
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Table of contents I) General Introduction II) Body 1) Self-presentation 2) Logbook of the lectures 3) Assignments Ethical dilemma CSR innovation Multi-stakeholder role play III) Conclusion IV) Bibliography V) (Appendices) General Introduction In this portfolio we can find all the work done in class and at home in the CSR and Ethics course. The first thing we can find is a summary of the values I have chosen and the explication why I feel identified with them.
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Perodua – Advertising with social dimension Executive Summary Perodua was set up as a national car project in the year 1993. In the initial years of its inception the company operated in a protected environment marked by both tariff and non-tariff barriers. By the year 1998 leveraging on its high local sourcing strategy the company‚ along with Proton‚ managed to capture up to 90% market share. In 2001 the company set up a joint venture with Daihatsu Motor Co. and Mitsui & Co.‚ the
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Write a 700- to 1‚050-word paper in which you answer the following questions: How is the word myth used popularly? For example‚ what does the statement‚ "It’s a myth" mean? In contrast‚ how is the word myth used in the academic context? After considering the definition in your textbooks and course materials‚ write a definition in your own words. What Are Myths? Myths are ancient narratives that attempt to answer the enduring and fundamental human questions: How did the universe and the world come
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What is a myth? According to the dictionary‚ a myth is described as a belief of a traditional or legendary story‚ figure‚ or belief. In academic content‚ Myths are ancient stories that attempt to fill the continuing and essential questions that humans regularly ask. With both of these definitions in mind‚ I came up with a definition as well. In my opinion‚ a myth is an exaggerated story that instructs an individual an example of morality. This essay will talk about the most common mythological themes
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CORPORATE SOCIAL RESPONSIBILITY OF PETRON CORPORATION Submitted by: Dianne C. Buenaventura MBA 652- Corporate Social Responsibility Submitted to: Dr. Emelyn Quintos- Libunao PETRON CORPORATION The largest oil refining and marketing company in the Philippines. Supplying nearly 40% of the country’s oil requirements‚ our world-class products and quality services fuel the lives of millions of Filipinos. BUSINESS DESCRIPTION Petron Corporation (Petron)
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Environment and pollution in CSR Introduction There are different type of pollution that affect the environment for example: Water pollution‚ Air pollution Land pollution Noise pollution and Radioactive pollution. Water pollution Water pollution is the pollution of water bodies for example ‚ rivers‚ oceans‚ aquifers‚ lakes and groundwater. Also there are some undesirable substances pollute the water. Moreover there are many cases of water pollution one of the themes is Industrial
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EXAMPLES OF GOOD CSR AND BAD CSR IN TELECOMMUNICATION IN INDUSTRY Evaluating CSR using B&L Framework | Ashwani K Sinha CONT ENTS 1. 2. INTRODUCTION .................................................................................................................................................. 3 SELECTION OF INDUSTRY .................................................................................................................................... 3 2.1 2.2 2.2.1 2.2.2 CSR issues in general
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HOW DOES FAIRFAX MEDIA DEFINE CORPORATE SOCIAL RESPONSIBILITY (CSR)? Fairfax has commenced a process of stakeholder engagement to help determine what matters most to them in terms of its sustainability performance and corporate social responsibilities. This process has included engagement with their people‚ their shareholders‚ financial analysts and their audiences. Fairfax identified four areas of focus for Fairfax’s corporate social responsibilities: 1.Editorial integrity: Fairfax’s longstanding
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