Corporate Social Responsibility activities (Kotler and Lee 2005)‚ from now on abbreviated CSR. The desire of doing well and doing good in the society in which the company is operating have been of increasing interest world wide during the last decade. As a result‚ corporate reporting on social responsibility initiatives can more often be found in companies´ marketing strategies (Kotler and Lee‚ 2005). Even though CSR activities are increasing among today´s organizations there is still lack of a general
Premium Scientific method Corporate social responsibility Qualitative research
Unilever Bangladesh conducted their Corporate Social Responsibility activities as Lever Brothers Bangladesh in past. And they mainly focus their voluntary activities in three different segments. These are ‘Health-nutrition-hygiene’‚ ‘Education’ and ‘Women Empowerment’. They do some activities in climate change issues also. They said these activities as sustainability and responsible business practice. They conducted some movement about health care and launched ‘Lifeboy Friendship Hospital’
Premium Health care Bangladesh Corporate social responsibility
CSR IMPLEMENTATION A. Short history of CSR In the global context‚ the term CSR into use since the 1970s and increasingly popular‚ especially after the attendance book Cannibals With Forks: The Triple Bottom Line in the 21st Century Business (1998)‚ by John Elkington. Developing three essential components of sustainable development‚ namely economic growth‚ environmental protection‚ and social equity‚ which was initiated by the World Commission on Environment and Development (WCED) in the Brundtland
Premium Corporate social responsibility Sustainability Social responsibility
Corporate Social Responsibility (CSR) – UNITED LABORATORIES United Laboratories is the largest pharmaceutical company in the Philippines. Established in 1945‚ it enjoys a dominant market share (around 20 percent) compared to other pharmaceutical companies operating in the Philippines. It also has a significant presence in neighboring countries such as China‚ Hong Kong‚ Singapore‚ Malaysia‚ and many others. From its early days its core mission has been to provide a wide range of high quality products
Premium Generic drug Pharmaceutical industry Corporate social responsibility
1. Do you think that the Interface approach is an example of how a company can successfully apply the CSR filter? Why or why not? 2. Could this approach be applied in the company or organization in which you work‚ have worked‚ or study? Why or why not? 1)I think after reading all the articles and chapters till now‚ this is the first time when i have truly felt CSR could actually be possible and make a difference from an Internal Stakeholder point of view. Profitability is seen to be the number
Premium Financial services Natural resource Hedge fund
The common factor between them all the critics comes down to how you can rewrite the definition of CSR as one that makes it easiest for you to dismiss it. So‚ for instance‚ some people argue that an approach to corporate social responsibility that achieves business benefits is nothing of that sort - THAT’s just good business. So CSR must be only those things that are of no direct benefit to the business - ie. philanthropy. Cue the arguments about how CEOs should not be giving shareholders money away
Premium Management Corporate social responsibility Social responsibility
change. Mr Koh Juan Kiat explained that adopting CSR brings intangible benefits such as a good reputation for the company‚ high morale among employees and improved performance and attracts investors. Employees will also take greater pride in their company and this will affect productivity (Tay 2009). A enterpise‚ which has the ambitious goal‚ will attempt to bulid the CSR programs to arrive win-win. The enterpise can make the use of reputation for CSR programs to promote corporation’s strength or earn
Premium Corporate social responsibility Social responsibility Culture
Corporate social responsibility (CSR) is an important part of companies’ businesses plans. Economically speaking it opens doors to obtain business in new country. Companies have learned to be more sensitive to social issues and human rights. Socially speaking CSR improves life of current generation and future ones to better what satisfy individuals and make social atmosphere pleasant and more secured. Oil and gas industry plays important role in managing operations‚ HSE‚ CSR programs‚ reducing ecological
Premium Education Natural environment Environmentalism
Dell CSR Company Profile Michiel van Dijk & Irene Schipper Amsterdam‚ May 2007 Dell – CSR Company Profile Colofon Dell CSR Company Profile By: Michiel van Dijk & Irene Schipper February 2007 Stichting Onderzoek Multinationale Ondernemingen (SOMO) Centre for Research on Multinational Corporations This document is licensed under the Creative Commons AttributionNonCommercial-NoDerivateWorks 2.5 License. To view a copy of this license visit: http://creativecommons.org/licenses/by-nc-sa/2
Premium Dell International Labour Organization Personal computer
large. This in the last decade has been commonly referred to as Corporate Social Responsibility – CSR (Crane‚ A.‚ Matten‚ D.‚ Spence‚ L. 2008). As Carroll (1979‚ cited in Carroll‚ 1991) states that‚ CSR included the idea that the corporation has not only economic and legal obligations‚ but ethical and discretionary (philanthropic) responsibilities as well. However‚ the definitions of the term CSR may depend on individual perceptions of responsibility that in turn relate to the bigger picture defining
Premium Corporate social responsibility Business ethics Social responsibility