Case Study Outline of Napster 1) Situational Analysis a. Marketing Objectives X To re-establish Napster as the market leader for online music downloading industry. X To establish a competitive market share in the pay-for-play market. X Regain the majority original customer base‚ and entice new users. b. Target Market X Anyone that has internet access and an interest in music. X All ages‚ races‚ sexes‚ income levels‚ education levels and computer knowledge levels. X Anyone
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Napster & MP3: Redefining The Music Industry Introduction Napster was the first‚ very innovative music technology application that allowed users to download MP3 from the internet and other peers for free‚ or at a cost. Napster strongly adapted the word sharing and put it their own terms to avoid any copyright infringement but it ended badly on their part. This disruptive technology was leading the market and had over 60 million users by 2001. Although very similar technologies were soon
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The Rise and fall of Napster It started as an accident. Shawn Fanning was just experimenting and thinking of an easier to go through a search engine for music. What was a simple idea turned out to be a phenomenon in the Internet world. The creation of Napster led to many problems and brought about new issues that involved the entertainment industry and piracy laws. Napster is a software where a compilation of all of its user’s files are held in a central unit and each user is able to use its
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Napster is an online trading program that allows users to look into another persons hard-drive in order to trade music. "Napster and similar software provides users with a method of searching thousands of other users computers to share thousands of high quality music‚ music that is stored in the compressed .mp3 format."(Internet). Music of the popular artist is traded through the Internet at no cost. In other words instead of having to pay market price for music users of Napster receive the music
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copyright protection by laws for their intellectual material. Napster is a good example of how these intellectual property rights are being compromised on the Internet. Napster is a simple‚ yet sophisticated program created by a young college student named Shawn Fanning that enables users to anonymously swap and share audio files known as MP3s. During its infancy‚ Napster only had approximately 3‚000 users. At that time‚ Napster could probably have been protected by the Audio Home Recording Act
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Management03 Paper 1. The legal issue involved in this case is the piracy of music from various artists that is easily accesible to everybody from the website called “Napster”. The moral issue in this case is the music being stolen according to the music companies or the music was just being borrowed by people all over the internet according to Napster supporters. The difference between the two is the legal issue is based on actual evidence like there is a law imposed about this case while the moral issue
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that music industries make”. While this may be true for the music industry as a whole‚ individual artists do suffer significant financial losses from websites like Napster. At these sites millions can instantly download music illegally without any consequences. Users glorify Napster ‚along with other sites similar‚ to the fact that Napster is perfect for expulsion of artists. A Palmdale High Student‚ Cassandra Brito‚ states‚ “Free downloads
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Copyright Laws‚ Napster and Personal Ethics Abstract: The current lawsuits against Napster have brought out new ethical issues surrounding the exchange of MP3s and copyrighted material on the Internet. This paper discusses the ethical case against those who participate in MP3 trading services such as Napster and suggests ethical alternatives to these services. The free exchange of CD-quality music in the form of MP3s has created quite a stir in the media in the past few years and has forced
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The Birth of Napster To The Death of Privacy One of the most debated issues before our society is the issue of internet privacy. Privacy is such a valued concept that in today ’s world we pay good money in order to keep intruders out of our computer systems and out of our lives. Peer-to-Peer downloading is a major factor to the internet privacy issue. Peer-to-Peer downloading (also known as "file sharing") is considered by Microsoft to be "the act of making files on one computer accessible
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Napster is a very popular web site that allowed many users to share music files. The way that Napster shared music files is through peer-to-peer sharing. These files that are called MP3’s (Motion Picture Expert Group 1‚ Audio Layer 3: an algorithm that compresses digital music files) were shared between registered users anonymously at no cost to the users. The format of MP3’s reduces the files allowing users to quickly and easily share these files. MP3’s can also be copied multiple times without
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