become the first of many Jollibee chains around the world. Caktiong with his wife Grace‚ at the suggestions of their patrons‚ diligently took a hands on approach to add variety and improve the taste in their menu (Martin‚ 2013). Eventually‚ Jollibee’s distinctly Filipino menu and customer/family friendly atmosphere made it extremely popular with the domestic market (Bartlett & Beamish‚ 2011‚ p. 34). Within a year of its transition into the fast food industry‚ Jollibee had already opened 5 stores
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VIETNAM BOND MARKET Nguyen Ngoc Anh Ministry of Finance – Vietnam 11/2009 A YOUNG AND GROWING MARKET • The Vietnam bond market development was boosted when Vietnam entered WTO in 2006. Total market capitalsisation is now at 15% of GDP. >500 government bonds outstanding on some USD 12 billion After 2008 foreign exodus the market today is predominantly Vietnamese with a handful of big players. In the absence of mutual funds and pension funds‚ banks dare key players. BOND GROWTH
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History of Jollibee Foods Corporation Jollibee is a phenomenal success story: when beganTony Tan Caktiong and his family opened a Magnolia Ice Cream parlor from Bankerohan‚ Davao City to Cubao in 1975 with Jolibee as the original name. Sometime in 1978‚ Caktiong and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to hamburgers‚ after his studies showed that a much larger market was waiting to be exploited
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Summary Jollibee began as an ice cream parlor in 1975 and has evolved into a major fast food corporation in the Philippines and numerous other countries in Asia. The company still continues to pursue international expansion and has been successful with 24 stores brining in over 9 million US $ in Europe. There have been many ups and downs in the process of international expansion both inside Jollibee and from outside forces. Due to goals that were a little too heady set and attempted to be achieved
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Jollibee Foods Corporation : International Expansion Case Study Analysis 1. Problem Statement: Jollibee Foods Corporation was a company originally established by the Tan family in 1975 as an ice cream parlor in the Philippines‚ but soon had to change its market caused by the oil crisis in 1977 which was a trigger that immediately caused the price of ice cream to double.Already established in the fast food industry and having dealt the initial barriers faced by those entering it‚ the Tan family
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Alentajan‚ Marian Joy Balldos‚ Christelle Ayn Co‚ Meljorie T. Dee‚ Andrea Hilarry Rodelas‚ Dan JOLLIBEE CORPORATION a) Identify its Vision and analyze it according to the criteria learned in class. We excel in providing great tasting food that meets local preferences better than anyone. We provide superior dining experience‚ through FSC (Food‚ Service‚ Cleanliness) excellence in every encounter. We are the most cost efficient restaurant company in our business segments‚ allowing us to price at the
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Jollibee Foods Corporation (A) From the brief description in the case‚ ascertain the underlying structure and economics of the fast food industry. The fast food industry began in California and spread throughout the world. THe major goal was to serve time-constrained customers by providing good-quality food in a clean dining environment and at a low price. Profitability depended on high customer traffic and tight operations management. Store location was critical as it involved large investments
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JOLLIBEE FOOD CORPORATION Medium – Term Strategic Plan Prepared by [pic] Date 30th October‚ 2009 STRATEGIC PLAN FORMART Page I. Introduction 3 II. Brief Description of the Company 3 III. Mission/ Vision/ Values 4 IV. SWOT Analysis 4 V. Business Objectives 5 VI. Key Strategies 6 VII. Key Activities 6 Introduction Nowadays‚ the environment of business is more severe. This is a
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Jollibee Foods 1. On what key resources and capabilities did Jollibee build its market position in the Philippines? Jollibee’s success in its home market developed as a result of its ability to better meet the needs of the Filipino customer. Although its success was mediated by the political and economic crises of 1983‚ Jollibee was still able to deliver a product that both cheaper and better tasting than that of McDonald’s. • As one of the “5 Fs‚” flexibility was an asset of Jollibee. The
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About Innovative Widgets. At Innovative Widgets we are the number leading widgets producer in Australia. Established in 1952‚ widgets are used as components for a wide variety of machinery‚ including domestic and industrial machinery. All our widgets are functional‚ well designed and manufactured to the his highest quality standards. Customers across Australia look to us to provide high quality products at competitive prices. This is a family owned company with the sons and daughters of the founder
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