David Gilmour founded FIJI water. Extracting artesian water filtered from volcanic rock from the Yaqara Range of the Nakauvadra Mountains. In this pristine location with little‚ if any‚ pollution. Gilmour guaranteed the water of “highest purity”. What started as channeling water through a pipe to be bottled soon became a 110‚000 sq. ft. State of the art Bottling plant selling more than 50 million cases not only to the U.S.A. but all over the world. INTRODUCTION As FIJI water became bigger they
Premium Carbon dioxide Bottled water Water supply
Introduction FIJI Water LLC is a U.S. based company‚ that market its famous brand in more than a dozen countries out of its bottling plant located in the Fiji Islands. The product concept was developed in the early nineties by David Gilmour‚ the Canadian-born owner and founder of Fiji’s renowned Wakaya Island Resort.1 As of 2008‚ FIJI Water marketed its bottled mineral water in about a dozen countries in North America‚ Asia‚ Europe and the Middle East. It was marketed as FIJI Natural Mineral
Premium Management Learning German language
Fiji Water Mark Muraski BUS 330 Natasha Bell-Scott March 2010 Fiji Water Fiji water is more than just a rehydration product‚ it’s a lifestyle. In this paper I will explain how the three levels of product‚ augmented product‚ actual product and the core benefit relate to Fiji water. The packaging label is important to all manufactures and Fiji sells the idea well with its design. Fiji has used a new brand development strategy. When customers buy Fiji water they are showing that they
Premium Bottled water Brand Drinking water
Case Write Up Fiji Water and Corporate Social Responsibility Objectives of the case: 1. To understand how and why marketers have to embrace CSR to make their marketing strategies sustainable 2. To provide a forum for discussion‚ analysis and decision making on what the company can should do in order to successfully cope with the CSR challenges it faces Assignment Questions Answer the following questions based on your case analysis. 1. What factors contributed to the marketing
Premium Marketing Question Logic
International Management – 4th Case Study Summary – Fiji Water and Corporate Social Responsibility: Green Makeover or”Greenwashing”? 1. Introducing the Case The case traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary‚ Natural Waters of Viti Limited‚ the first company in Fiji extracting‚ bottling and marketing‚ both domestically and internationally‚ artesian water coming from a untouched ecosystem in the main of Fiji Islands. It takes us through the growth and
Premium Social responsibility Corporate social responsibility Corporation
The Melanesians and the Polynesians were first to settle in Fiji. Supposedly‚ the Fijian legend who went by Chief Lutunasobasoba led his people across the Pacific from Asia. These two diverse groups of people had established an improved society for this time period. Thousands of years later many famous explorers sailed past the island of Fiji‚ but never set foot on the island. The first European to encounter the island was Abel Tasman in 1643‚ which was by accident. Over a hundred years later British
Premium United States Slavery Australia
Date: February 16‚ 2011 To: Professor Koford From: Eric Walters Subject: Fiji Water Case Analysis As requested‚ I have looked at the case study. Below I have included the answers to the questions that you have posed to us. Ethical and Socially responsible Marketing and why marketers should be concerned about CSR and sustainability If a company markets ethically that means they are not just looking at what is legal‚ they are looking at what is morally right. To be socially
Premium Social responsibility Corporate social responsibility Business ethics
Fiji Bottle Water Brian Ford Principles of Marketing Kristin Brocklesby April 13‚ 2008 Fiji Bottle Water This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit‚ actual product and augmented product. Lastly‚ I will give my suggestions on which brand development strategies make the most sense for Fiji. The Core Benefit When customers purchase Fiji water‚ they are buying more than just bottled
Premium Marketing Product management Bottled water
NEGATIVE EFFECTS OF TOURISM on the ECOLOGY of JAMAICA by Elaina Kozyr BLPR 101.51 Introduction Tourism and the environment have a very complex and interdependent relationship. Today‚ tourism is one of the largest industries in today’s world economy and is a great source of foreign exchange for many developing countries‚ whose major assets are their natural resources.1 At the same time‚ it is the environmental quality of a place that will determine the success of the tourism industry
Premium Coral reef Tourism Biology
of the place and even damage some historical sites. - If the tourism master plan of a destination was also not observed (i.e. building high-rise properties when there should just be a maximum of 3 floors)‚ then these establishments pose a problem when there are natural calamities like earthquakes. Overcrowding‚ misuse of natural resources‚ the construction of buildings and infrastructure‚ and other activities associated with tourism‚ produce impacts on the environment. These impacts may be not
Premium Tourism