Assignment 2: Cabo San Viejo by Stefan S****t and others Course: Customer Relationship Management Faculty: Erasmus School of Economics Content 1. Cabo San Viejo’s customer base 3 1.1 General information 3 1.2 The ageing of the customer database 3 1.3 Customers are becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4
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Case Analysis of Kelo vs. City of New London Kelo v. the City of New London Facts Located in southeastern Connecticut‚ the City of New London has been trying to revitalize part of the city that has faced years of decline. After the Federal Government closed the Naval Undersea Warfare Center in 1996‚ the unemployment rate for the City almost doubled. Because the state had designated the City of New London as a distressed municipality in 1990 and with the dwindling of its population
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Pine Beetle Since life has started on the earth it has been a eat or be eaten world for the living on the planet. Unfortunately the lodgepole pine trees in the colorado forest are being feasted upon by the pine beetles. These pest have been ravaging the forest of the united states for a couple decades now. This is causing whole forest to become infested by these bugs. Once a tree is infected it is a goner. The article written by David O. Williams describes the effects of the pine beetle on various
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Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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Introduction Benton Textiles have developed a new process‚ which can apply a special finish to certain types of textiles. The subsequent analysis will discuss two of the key questions that every company faces when it introduces a new product: Which market should the company target? And how should the new product be priced? The alternatives for Benton is either to enter the higher priced market‚ to the lower priced market‚ or to combine the two and first enter the higher priced market and then move
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world as in the Newman text. And the Fleming piece focusing more on the process which makes ‘New Wars’ and such. However‚ when you delve deeper into the text you can identify a number of similarities in what they are trying to say and a number of differences too. These include the similarities in the economics of war and the social outcomes of war. When looking at the economic advantage and reason behind the new wars debate both articles come to a fairly conclusive rationale about the role of the economy
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The breaking news piece of the disappearance of Malaysian Airlines Flight MH370 left the world holding their breath. The story broke via BBC Breaking News’ twitter account on the 8th of March 2014. It seemed like a routine flight from Kuala Lumpa‚ Malaysia to Beijing in China. The Boeing 777-200ER was carrying12 crew and 227 passengers‚ 6 of which were Australian. The four news pieces chosen to analyse vary in proximity and format‚ including internet articles from news businesses The Wall Street
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The Effect of Turbidity on the Abundance of Riffle Beetles Introduction: In this study‚ the goal is to determine the effect of turbidity on the abundance of riffle beetles. Those that are carrying out the experiment will learn what effects that low and high turbidity have on riffle beetle abundance. It is important to there to be research on this in order to know what the effects will be on riffle beetles because they are good detectors of pollution. This can help one to understand what level of
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The Marxist Economics maintains that unrestrained market economies inevitably lead to extreme wealth inequality‚ which becomes unstable and collapses in boom and bust cycles‚ as which was printed on the text books. A compelling and convincing case is the big depressionGreat Depression. From 1929 to 1933‚ manufacturing output decreased by one third. Thousands of stockholders lost large sums of money. Banks and business closed their doorswent bankrupt‚ and people lost their jobs‚ homes‚ and savings
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differentiation and integration within different regional segments and also within functional units. The new structure will help “to overhaul processes and reduce overlapping product lines‚ eliminating similar‚ often competing‚ models‚ and developing common systems for product development‚ design‚ and manufacture.1” The new management team expects basketweave structure will help them implementing their new strategy to cut cost and to improve GM’s management efficiency and productivity. Just as GM’s CEO
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