Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated
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daily advertising communications campaigns. TV marketing tells most of its stories in thirty second periods. With such short time frame to communicate a message across‚ advertisers have used humour as a way of breaking through the noise and clutter in an attempt to grab the attention of the viewer. Feelings evoked through the use of humour can also lead brand positive associations‚ as well as increasing the comprehension levels of the viewer. Although humour is commonly used in advertising campaigns
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Haig was a significant character for various reasons during World War One‚ most of which were negative. In his earlier days‚ Haig was significant because it was ultimately his leadership that resulted in a number of disasterous losses for the British Army‚ for example the Battle of the Somme (1916) which is still seen as one of the British Army’s biggest failures to this day. His intial failures stem from his backward leadership and poor connection with the British troops. Having said this‚ in the
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Client Handbook (traditional and unconventional advertising) Karel Picha Content: - introduction - Why? ................................................................................................ 1 - research - Old-dog’s path - the traditional advertising ....................................... 6 History of traditional advertising ................................................
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of wartime deaths. After the attack on Pearl Harbor by Japan on December 7‚ 1941‚ it became clear that a mass amount of penicillin needed to be produced in order to win the war. The U.S. was able to produce 2.3 million portions of penicillin in order to prepare for the D-Day invasion of Normandy. Penicillin soon was known as the “miracle drug” of the war‚ curing diseases and saving the lives of millions. The discovery of penicillin changed the lives of everyone on the globe‚ but it also changed the
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The overall reason as to why India was imperialised was because of the British raj‚ and then later by the British government. Their goal was to “remake India on a British model through administrative and social reform‚ economic development‚ and the introduction of new technology” (India Under British Rule). By utilizing the subcontinents’ materials‚ territory‚ and people‚ the British regime were able to exploit local traditions and rulers and instituted a colonial government that conferred benefits
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the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices‚ cars‚ building materials‚ electronic equipment‚ cosmetics‚ detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products
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Why was Africa colonised in the years 1870-1914? The Colonization of Africa was due to a wide range of factors‚ not only economic and political but also for social‚ religious‚ humanitarian and technological reasons‚ which differed from country to country. Africa’s diplomatic‚ strategic and material potential led European Powers to seize the opportunity to exploit a new continent. During a period between 1870 and 1914‚ where the continent of Africa was completely annexed by the leading European powers:
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“bitter end”( Dower 103). Overall‚ because the campaign was made in a last resort attempt to turn the war around( Jacobsen 285)‚ the United States military was caught off guard and was flooded with fear and feelings of anxiety. Unheard of by western soldiers‚ the idea of not being afraid of death only matched up with
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Columbus Day: A Mistake Why should this day be celebrated in the first place? Columbus Day should not be celebrated‚ but should be removed. Although it might be nice to have the day off of work or school‚ the meaning behind this holiday is completely immoral. Technically‚ Columbus did not even discover the Americas because the lands were already inhabited. Columbus was guilty of the genocide of many Native Americans‚ or “Indians”‚ as they were commonly known as during that time. Columbus also did
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