Market-Orientation During the past decade‚ market orientation has received considerable attention from both academics and practitioners. This trend reflects both a long standing neglect of construct‚ (Webster‚1988‚ Kohli and Jaworski 1990) and a widespread acceptance of its importance (Houston‚ 1986‚ Webster‚1988‚ Kohli and Jaworski 1990). Building on the initial research by inter alia Kohli and Jaworski (1990)‚ Narver and Slater (1990) Deshpande et al (1993) significant progress has been made in
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u09d1 The Internet’s Effect on Marketing-communication Strategies The Internet is rapidly overtaking traditional communications media as the primary‚ if not sole‚ source of information for the cohorts in Generation X and Generation Y. What are the implications for marketing-communications strategies if these trends continue? Owen notes that very little scholarly literature or research is available on this topic‚ partially because it is so new. The existing models concepts and theories in the
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In 1825 there were just over 100‚000 people living in New York City. Life for New Yorkers had been a steady‚ regular flow of every day life but the period between 1825 and 1860 was a time of truly unprecedented growth but a new era of modern lifestyle was about to emerge and take New York’s citizens by surprise. What used to be a very traditional way of life started becoming more modernised and by the end of the 1960s‚ the New York population had reason to that of one million people. There were
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EMPLOYEE ORIENTATION Employee orientation refers to the process of introducing new employees to their jobs‚ co-workers and work environment. Employee orientation can also be defined as the process of receiving and welcoming new employees when they first join the company. [Gary Dessler 1942]. During orientation‚ employees are made aware of the mission and vision of the organization‚ policies and programs of the organization. They are also given the necessary information required to perform their
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Employee Orientation “A good employee orientation helps everything to make sense. When things make sense to us‚ (i.e. when we understand) we feel more confident. Confidence‚ in turn leads to a positive attitude. A positive attitude increases our capacity for learning and it is infectious and therefore is self-reinforcing.” (Troughton) "Employee orientation should be an on-going learning process"‚ according to the Novia Scotia‚ Canada government‚ which employees thousands of employees. The
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The Elizabethan Era is sometimes referred to as the “Golden Age” of English history for the new found peace of the era and for the flourishing of areas such as poetry‚ literature‚ and music. At this point in time the Elizabethan Era is part of the period of music called the Renaissance where a considerable amount of innovation and exploration was done to the music of the time period. Consequently‚ new forms of music arose in addition to the already present religious music. Street music‚ court music
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PGBM16 Global Corporate Strategy Key Strategic Issues Relating to the Global Airline Industry Used Air France-KLM as a study case Name: TANG QING Student ID: 129098339 Tutor’s Name: Ian Evans Abstract This report uses Air France-KLM as a case to answer three research questions associated with global corporate strategies: 1) how core competences and dynamic capabilities used by the Group to achieve and maintain competitive advantage in the worldwide airline
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Social Networking‚ the “Third Place‚” and the Evolution of Communication The New Media Consortium’s Series of Online Conferences is designed to explore emerging topics in education and technology‚ using current communication technologies to bring people together online in a way that offers many of the same affordances of a face-to-face conference. Of particular importance are opportunities for the kinds of social interactions that make in-person conferences so valuable: hallway conversations
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different elements of the strategic plan I used the theme of consistency throughout. I used this theme because I believe this is one very important part of orientation that sometimes gets overlooked. Consistency brings result whether they be good or bad. My overall goal was to create a program or tasks throughout the summer that will make orientation as a whole to run smoothly and allow students to feel as if they belong at the university. Based off my self-awareness results that I received during class
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Paper on Marketing Plan for a New Plant Nursery in our Marketing Management course. Then we started working on this report as a part of our course. So this is where the report basically originated. • Objective of the study: We are making this report as a part of our marketing management course. Generally we are learning about market’s total situation including Branding‚ 4P’s‚ Segmentation‚ Promotion‚ and so many market factors in this course. So by this report on marketing plan we will
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