reach a new untapped market of readers‚ the young professionals and travelers. He sent out 3 different versions with surveys asking what readers liked‚ didn’t like‚ suggestions‚ and asked would they buy it. After very positive responses from test subjects‚ the paper was published. Gannett’s ideas were very controversial among its prestigious peers. Serious journalist said the paper was like the fast food of journalism and the paper was nicknamed the “McPaper.” USA Today wrote the news in a new
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a. What opportunities in the marketing environment did Gannett seize in launching USA Today? What unmet benefits are added and what value is created for the customer by USA Today? Gannett was brilliant to seize a great opportunity to niche market news. True to the definition of niche marketing which seeks to understand and meet the needs of a target customer so completely that the despite the small size of the niche‚ the segment is extremely profitable (Ferrell & Hartline‚ 2011‚ p.170) Gannett
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Print and the Drowning of Quality Writing Daniel Okrent has been in the publishing industry his whole career. He is a published author and has served as an editor for Time‚ Life‚ and the New York Times. In a 1999 lecture to students attending Columbia University’s School of Journalism‚ Okrent predicts‚ “I believe they (news papers‚ magazines‚ and books)‚ and all forms of print are dead” (Okrent 578). A little harsh‚ wouldn’t you agree? But fear not‚ he then goes on to describe how even though
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I read an article published by San Jose Mercury News regarding a crime committed by an illegal immigrant. Authorities in San Fransisco‚ California‚ which people consider as a “sanctuary city”‚ wouldn’t hand over a certain illegal immigrant to the U.S. Immigration and Customs Enforcement. Additionally‚ the illegal immigrant was very dangerous considering he had seven felonies and the U.S. deported him five times. While enjoying a sunny day with her beloved father‚ Kate Steinle was shot by this man
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the continuous hunger for more information. With both perspectives in mind‚ the paper was positioned to be a source of information that delivered “more news in less time”. In response to their customer needs‚ and the opportunistic gap in the market‚ USA Today was designed to be a unique paper with easy access to articles and concern for their time-pressed readers through the introduction of columns and snippets that presented the most salient topics of the story. In addition to their colorful contemporary
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New York vs. New Jersey Khalidah Garrett English composition‚ section M03 Professor Laura Butchy July 15‚ 2013 A way life is different from when I was younger would be the location I’ve lived in. Being born in Brooklyn‚ New York then moving to Carteret‚ New Jersey would appear to be a difficult transition for most ten year olds to handle. A few ways that made it different from each other is the pace‚ the educational system‚ and the economy. New Jersey seemed different because of the slower
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USA Today: Innovation & Evolution in a troubled industry More news about more subjects in less time 1Life is turning day to day to a faster pace‚ increasing needs and evolution of demands‚ to achieve the objectives‚ goals and fulfill the missions of any company‚ the company must be on the same track of this evolution and fast pace in order to fulfill the needs of the market it is serving. USA Today‚ a great example of starting with what consumers need and progressive changes along with their
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Today Case Analysis: USA Today USA Today is a multi-platform news and information media company. Founded in 1982‚ USA Today ’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling‚ USA Today delivers high-quality and engaging content across print‚ digital‚ social and video platforms. An innovator of news and information‚ USA Today reflects the pulse of the nation and serves as the host
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Jason Salfi as an entrepreneur? Why? Give examples. Which of the traditional do you believe best describe Jason Salfi? Why? In the video Jason Salfi started his journey by making and selling his skateboards to his friends and local patriots. At that time Jason Salfi showed obvious signs of a classic entrepreneur. With his growing family Salfi became a lifestyle entrepreneur to gain control over his life and with the passion for skateboards this was pure satisfaction to Jason. When making his skateboard
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In Edward Freeland’s letters to the editor of The New York Times‚ he stated that “men do not act like brutes or devils without reason.”1 During what would become known as “the largest civilian insurrection in American history”‚ the New York Draft riots highlighted a bleak and tumultuous time in this nation’s history.2 What motivated the rioters to do what they did has never been one concise answer. In his writings‚ Freeland set out to analyze the causes and consequences of the riots by investigating
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