Case Brief Summary Nike is one of the world’s top shoemaker companies. It was established by Phil Knight and Bill Bowerman in 1964. At the beginning‚ the company was looking at Asia to find the cheapest sources of production for its shoes. Nike never owned a factory in Asia‚ instead the company found subcontractors with whom they contracted production. Nike got started selling low-priced but high quality shoes in the 1960s manufactured by the Onitsuka Tiger Company‚ a Japanese manufacturer. As
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Case 5: MARKETING MICROWAVE OVENS TO A NEW MARKET SEGMENT I. The advantage of microwave ovens for food preparation II. The values and customs that might affect opinions about microwave ovens - III. New marketing strategy 1. Target market -upper middle class - Indian family and focus on housewife - single male 2. Long-term marketing programs - Pay more money for R&D and product innovation - Building call center to help customer (after sales
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Mass media culture has become a source of trivial distraction from true reality. The mass media industry allows information to be misconstrued by being produced through multiple sources. The information portrayed in real literature is much more authentic and concrete than the ideas depicted in “unreal” mass media. In Brave New World Revisited Huxley describes human reaction to mass media as “the tendency to response to unreason and falsehood- particularly in those cases where the falsehood evokes
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OPEN UNIVERSITY m a l a y s i a FACULTY OF APPLIED SOCIAL SCIENCES (FASS) _______________________________________________________________________________ ABCJ3103 NEWS WRITING AND REPORTING _____________________________________________________________________ “JOURNALIST AND MEDIA LAWS” • Semester • SEPTEMBER 2012 ZALIDA ABU ZARIM (710909086130001) 710909-08-6130 0122743747 aidazarr@oum.edu.my HIZRAL TAZZIF HISHAM PETALING JAYA [18 NOVEMBER 2012] TABLE OF CONTENTS__
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So Much Media‚ So little News The Elusive Big Idea So little comments So little attention So much information‚ so little Idea The disease of new media has greatly shrink human minds that rub off on more and more people in this technology-accelerating world at present. Daily life nowadays has significant changed compare to ten years ago that office workers used to waiting for subway by reading a daily newspaper‚ housewives seating at balcony and reading a newspaper in the morning. But now
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JOURNALISTIC AND COMMERCIAL NEWS VALUES Journalistic and Commercial News Values News Organizations as Patrons of an Institution and Market Actors SIGURD ALLERN Why do some events fill the columns and air time of news media‚ while others are ignored? Why do some stories make banner headlines whereas others merit no more than a few lines? What factors decide what news professionals consider newsworthy? Such questions are often answered – by journalists and media researchers alike – with references
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Copyright and Other Issues Regarding Digital Media and the Internet In the old days when you wanted to buy your favorite artist’s new album you would head to your local record store to buy it. The artists and record label would each get a cut of the profits. But today more music fans are opting for 99 cent downloads or streaming free music on-line. Obtaining a new track or album is just a click away with iTunes‚ subscription services like Spotify‚ free Internet streaming sites like Pandora‚ or
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differences between traditional and new media? New media is a phenomenon which has changed many aspects of our everyday communication habits. But what is the importance of new media for the business and what advantages or disadvantages does it give to the PR practitioners? 1. Message spread The potential of new media to reach wider audience in a short time presents a significant advantage to the PR practitioners. The ability to share information on the social media platforms make users endorsers
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the 1970’s had very limited access for news on media outlets which limited to the major channels on television‚ radio and newspapers. This limited access made it easier for the media outlets to reach many more people of all ages and social classes to recent events through the public airwaves(Patterson‚p.260). This limited access to news media outlets made it much easier for politicians to reach people with one general statement. However‚ the major media outlets of yesterday have lost much of
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Media Should Be Fair In Political Issues In Malaysia ‘MEDIA SHOULD BE FAIR ABOUT POLITICAL ISSUES IN MALAYSIA’ UNIVERSITI TEKNOLOGI MARA FOUNDATION IN LAW (PI007) FACULTY OF LAW BEL342‚ ENGLISH TO ACADEMIC PURPOSES‚ SEMESTER 2‚ CLASS LWA02B MADAM HASNAH BT CHE ANI JANUARY 7‚ 2011 Introduction : The media are essential in the modern world of democracy because it can inform the people and influence their decisions in private and public life. It may also seek to lay down an agenda
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