“Electronic Media” are those communication mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio‚ sound recordings‚ television‚ video recording and streaming internet content” . It denotes‚ “the main means of communicating with large number of people‚ especially television‚ radio‚ internet and satellite”. The electronic media have four basic
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something we collectively call ‘the media’. But‚ unluckily‚ as with most things of value‚ it is prone to exploitation. By the marketers and PR managers working for the commercialist culture or even the governments that like to ‘control’ public viewpoint by being spoon-fed their own political or commercial agendas. To inform the consciences of millions of individuals and help shape their thinking can never really be a ‘neutral’ task. It requires a determination of media owners‚ editors and journalists
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communicate to the public by telecommunication or on the Internet‚ loan‚ distrbute and sell theses worldwide‚ for commercial or noncommercial purposes‚ in microform‚ paper‚ electronic and/or any other formats. L ’auteur a accordé une licence non exclusive permettant à la Bibliothèque et Archives Canada de reproduire‚ publier‚ archiver‚ sauvegarder‚ conserver‚ transmettre au public par télécommunication ou par l ’Internet‚ prêter‚ distribuer et vendre des thèses partout dans le monde‚
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must possess skills to absorb and express his knowledge‚ communicate with others‚ and keep pace with the development of society. Obviously‚ in this aspect‚ reading and writing abilities are more essential than ever before. In addition‚ a burning issue today is the globalization trend. Looking back into the past‚ each nation was an isolated entity in terms of politics‚ economy‚ and education‚ and cooperation among countries remained weak. As a result‚ the demand to learn from the outside and expose
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4. Does globalisation imply cultural homogenisation? Your answer should consider specific local and global media examples and should include reference to the Appadurai and McChesney article in the course reader. Globalization plays an important role on the world and society today. Furthermore globalization is very arguable that it will induced cultural homogenization. Globalization can be simply defined by the process of cross culture between nation and nation or the process of international integration
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as “Chovron”. New features of polvoron will be produced such as: * The brand name itself describe that the polvoron has something to do with chocolate. The outer part of this product is Chocolate coated. * From a simple oblong shape we customize it with 3d shapes (sphere‚ cylinder‚ cone‚ cube‚ pyramid‚ wedge) The features stated above will catch and attract the customers. This kind of product is suitable for everyone‚ the young or the old ones. But the main target market would be the teenagers
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20-16-2013 ASSIGNMENT NO: 2 MEDIA GIANTS AND CROSS MEDIA ACTIVITIES. DEFINE THE UNDERSTANDING OF THE MEDIA STRATEGIES OF THESE MEDIA GIANTS. MEDIA GIANTS AND CROSS MEDIA ACTIVITIES A World of Blurred Media Boundaries Six related trends describe the mass media world at the turn of the twentieth century. 1 media fragmentation 2 audience segmentation 3 distribution of products across media boundaries 4 globalization 5 conglomeration 6 digital convergence. MEDIA FRAGMENTATION: This term
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What is Ethics? And why is it important when thinking about media? (Industry perspective – Ethics in Western Media). Ethics can be defined as a set of fundamental principles and basic concepts of decent human conduct. It includes the study of universal values and the subject areas in its spectrum‚ such as the concern for health‚ safety and wellbeing‚ natural environment‚ conformity with the law of land‚ natural or human rights and the essential equality
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A market place is the place spread out in a specific area‚ where a variety of goods of daily requirements are available for purchase by customers. There are an umpteen number of markets all they catering to the daily requirements of the public‚ and they are placed close to residential areas for the convenience of the customers. I had heard a lot about a market called Chandni Chowk in Old Delhi but had never seen it. Once this year‚ in the month of October‚ on the occasion of my sister’s marriage
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7 Traditional Media Chapter 11 Lecture Objectives • Understand the role of media planning within the advertising campaign • Describe the advantages and disadvantages of using the following media within an advertising campaign as well as understanding how they are measured for effectiveness • Television • Radio • Cinema • Print • Outdoor • Product placement One-way Communication Model Two-way Interactive Communication Model This is how Australians use media… Free to Air TV
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