CASE STUDY: THE LIRIL GIRL [pic] The icon who had held her stead for an astonishing 30 years is the Liril girl. Shrinking attention spans and shifting trends notwithstanding‚ she continues to epitomize exuberant freshness. The ubiquitous waterfall has morphed into a glacier. The signature tune Laa la la la laa has been tweaked to Uff yu maa. Why‚ its not even the customary lime-green anymore. Variants like Icy Cool and Orange Fresh have brought in new hues. But the effervescence of the Liril girls
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Title: Can Pepsi’s mid-cal Next revive its cola category? (cover story) Authors: ZMUDA‚ NATALIE Source: Advertising Age‚ 4/4/2011‚ Vol. 82 Issue 14‚ p1-90‚ 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink
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the scope of his coffee shop’s situation and will aid him in taking the necessary steps towards determining key factors for success. The second key decision that Joe encounters is whether or not he should enlist the help of a marketing research consultant. This is an important decision because it can be significantly related to the resulting outcome of his coffee shop. According to The Essentials of Marketing Research‚ “Business success is determined directly by the quality of decisions made
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Apple Computers have found themselves in a very different world today from when they first started in the 1980s. The savviness of today’s consumers and the emergence of new markets and competitors are just a few differences that Apple has faced. Using Porter’s 5 Force Model‚ we will look at the major changes. Intensity of Competitive Rivalry The intensity of competitive rivalry has increased because of the number of competitors‚ the innovations in distribution channels as well as the decrease
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required to do something skill is how to do it and attitude is want to or why to do it‚ so where these three meets‚ you find a habit‚ so to develop these seven effective habit you need the knowledge which you will have after reading this blog the next is to decide if it for you and want to do it then after regular practice you can develop the skill then it will become your habit. effective people are goal achievers to be effective is to achieve the goals that you set Habit ONE BE PROACTIVE
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CLAUDIA’S STORY : Green Pyjamas Summary Claudia’s parents have been quarrelling a lot. Finaly‚ her father goes off to to live with Granny. Granny is Claudia’s grandmother. Claudia goes over to spend time with her father but is afraid to upset her mother. She learns his father has a girlfriend called Stella. Claudia meets her at Christmas and is furious with her father for staging that meeting. Claudia’s father moves in with Stella. Claudia ignores her all the time. She feels disloyal to her mumas
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NEXT PLC Next plc core and ancillary business activities Next plc is a United Kingdom based retailer offering products in clothing‚ footwear‚ accessories and home products. The Company distributes through three channels: Next Retail‚ a chain of more than 500 stores in the United Kingdom and Eire; Next Directory‚ a home shopping catalogue and Website with around three million customers and international Websites serving approximately 50 countries‚ and Next International‚ with approximately 200 stores
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Marketing Management Case Analysis Altius Golf and the Fighter Brand Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Altius Golf and the Fighter Brand Altius was losing market share due to several reasons a few of which have been mentioned below: The number of golfers in the due course has fallen and new players are more price sensitive and the competitors are taking advantage of this. The price
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Sales/Financial planning. Marketing planning is the process by which a business would analyse the environment and its capabilities (not just sales)‚ decide upon courses of action and implement those decisions. The marketing planning process is part of a broader strategic planning process in a business/organisation. The fundamental marketing planning questions provides a framework for understanding the analysis and decision making involved in marketing planning. The stages of the marketing planning process
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Marketing and Manufacturing: The Coexistence Introduction: Marketing and Manufacturing are the two extremes for any production company who aims at market capture. The dedicated marketing team‚ with the job of enhanced sales and better hold on the market works day in and day out for the organization whereas the product they aim to market is a result of the hard work‚ precision and determination of a number of employees working in unison to build a market ready product. This has been observed that
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