BONJOUR‚ MICKEY! In April 1992‚ EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris‚ it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim‚ California; Disneyworld in Orlando‚ Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise‚ Europeans failed to “go goofy” over Mickey‚ unlike their Japanese counterparts. Between
Premium The Walt Disney Company Walt Disney Parks and Resorts Disneyland Paris
1. What factors contributed to EuroDisney¡¦s poor performance during its first year of operation? The factors that contributed to Disney¡¦s poor performance are ?X The dismal winter weather of northern France ?X Attendance only reached 9.2 million ?X Visitors spent 12% less on purchases than expected ?X Unforeseen combination of transatlantic airfare wars and currency movements ?X The French saw Disney as American imperialism ?X The French had its own cartoon character Asterix who also had its own
Premium Walt Disney Parks and Resorts Disneyland Paris United States
MKTG 650-6T1 Global Marketing Management Professor: Prof. Nicholas Name: Tim Date: 2/25/13 Case study: The Not-So-Wonderful World of EuroDisney Summary Euro Disney SCA formally launched its theme park to Europeans in April 1992 near river Marne‚ 20 miles East of Paris. It was the biggest and most lavish theme park that Walt Disney had built bigger than any of its Disney parks around the world. The location was chosen over 200 potential sites in Europe from Portugal through Spain‚ France‚ Italy and Greece
Premium Disneyland Paris Walt Disney Parks and Resorts The Walt Disney Company
The Not-So-Wonderful World of EuroDisney Summary1 EuroDisney SCA opened in April 1992 its doors to the European public which was located 20 miles from Paris. This specific location was selected over 200 potential sites in Europe (Greece‚ Italy‚ Spain‚ Portugal‚ and France). Spain was threw out the selection period the most likely place to be chosen but due to the insufficient acreage of the land around Barcelona area as opposed to France government was generous with incentives and showed impressive
Premium Walt Disney Parks and Resorts The Walt Disney Company Disneyland Paris
In April 1992‚ EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris‚ it was designed to be the biggest and most lavish theme park that Walt Disney (Disney) had built to date-bigger than Disneyland in Anaheim‚ California; Disneyworld in Orlando‚ Florida; and Tokyo Disneyland in Japan. In 1989‚ EuroDisney was expected to be a surefire moneymaker for its parent Disney‚ led by Chairman Michael Eisner and President Frank Wells. Since then‚ sadly
Premium The Walt Disney Company Disneyland Paris Walt Disney Parks and Resorts
CASE 2: The Not –So-Wonderful World of Euro Disney 1. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? Answer: The major factors led Euro Disney’s poor performance was the lack of cultural consciousness and market survey. Euro Disney was built according to other American Disney parks without thinking about the culture difference. They used all American characters
Premium Walt Disney Parks and Resorts The Walt Disney Company
The Not-So-Wonderful-World of Euro-Disney Q# 1‚3-4‚6. 1- What contributed to the poor performance and the losses of Euro Disney at its first year are: The European families thought that Euro Disney is over-rated and it is like they were promoting American style and culture. Advertising was not well communicated and European people did not get what Disney was trying to convey. They thought that they were emphasizing the size of the park and not the rides. Mickey’s character and his friends
Free United States Europe Walt Disney
Not So Wonderful Wonderland. Mad·ness/ˈmadnəs/ noun:1.The state of being mentally ill. 2.Extremely foolish behavior‚ this is the theme of many classic novels. The theme of madness can be found everywhere you look‚ at work‚ school but most importantly in yourself. Although everyone thinks they have made foolish decisions at one point in their life‚ nothing is comparable to the madness in Lewis Carrolls most well known series. Alices Adventures in Wonderland and Through the Looking Glass have a strong
Free Alice's Adventures in Wonderland
also didn’t seem to put much work into their creation of Hong Kong Disney‚ giving them only “16 rides compared to Disneyland Paris’s 52 rides.” 2) To what degree do you consider that these factors were (a) foreseeable and (b) controllable by EuroDisney‚ Hong Kong Disney‚ or the parent company‚ Disney. These factors should’ve been foreseeable to everybody else except the owner of Disney because he was starting to believe that everything he touched was a masterpiece. These factors were definitely
Premium Management Marketing Walt Disney Parks and Resorts
Questions 1. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? 2. To what degree do you consider that these factors were (a) foreseeable and (b) controllable by Euro Disney‚ Hong Kong Disney‚ or the parent company‚ Disney? 3. What role does ethnocentrism play in the story of Euro Disney’s launch? 4. How do you assess the cross-cultural marketing skills of Disney? 5
Premium Walt Disney China Paris