The Not-So-Wonderful World of EuroDisney Summary1 EuroDisney SCA opened in April 1992 its doors to the European public which was located 20 miles from Paris. This specific location was selected over 200 potential sites in Europe (Greece‚ Italy‚ Spain‚ Portugal‚ and France). Spain was threw out the selection period the most likely place to be chosen but due to the insufficient acreage of the land around Barcelona area as opposed to France government was generous with incentives and showed impressive
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In April 1992‚ EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris‚ it was designed to be the biggest and most lavish theme park that Walt Disney (Disney) had built to date-bigger than Disneyland in Anaheim‚ California; Disneyworld in Orlando‚ Florida; and Tokyo Disneyland in Japan. In 1989‚ EuroDisney was expected to be a surefire moneymaker for its parent Disney‚ led by Chairman Michael Eisner and President Frank Wells. Since then‚ sadly
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1. What factors contributed to EuroDisney¡¦s poor performance during its first year of operation? The factors that contributed to Disney¡¦s poor performance are ?X The dismal winter weather of northern France ?X Attendance only reached 9.2 million ?X Visitors spent 12% less on purchases than expected ?X Unforeseen combination of transatlantic airfare wars and currency movements ?X The French saw Disney as American imperialism ?X The French had its own cartoon character Asterix who also had its own
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BONJOUR‚ MICKEY! In April 1992‚ EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris‚ it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date—bigger than Disneyland in Anaheim‚ California; Disneyworld in Orlando‚ Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise‚ Europeans failed to “go goofy” over Mickey‚ unlike their Japanese counterparts. Between
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MKTG 650-6T1 Global Marketing Management Professor: Prof. Nicholas Name: Tim Date: 2/25/13 Case study: The Not-So-Wonderful World of EuroDisney Summary Euro Disney SCA formally launched its theme park to Europeans in April 1992 near river Marne‚ 20 miles East of Paris. It was the biggest and most lavish theme park that Walt Disney had built bigger than any of its Disney parks around the world. The location was chosen over 200 potential sites in Europe from Portugal through Spain‚ France‚ Italy and Greece
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International Marketing Final Exam First Question: Disneyland Paris was one of Disneyland ’s Global projects. Please discuss its advantages and disadvantages‚ and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now. Answer: Advantages: 1- New site serving the 67millions population in France and 79 millions of tourists there‚ as Paris is the most-popular city destination among tourists of all nationalities.
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“In a Magical Kingdom not so far away - somewhere between a place where you wish upon a star and dreams come true - Disney heroes and heroines live in fairytales that are‚ happily‚ never ending...” (disneylandparis.co.uk 2011) Source: http://disneylandparisdeals.net/cheap-disneyland-paris-deals/ INTRODUCTION Walt Disney opened his first Disney Park in California in 1955 with a pride of the US President Ronald Reagan being one of his guests (disneydreamer.com 2011). The success was followed
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until 1992. Starting in 1955 where the first Disneyland set its foot at Anaheim‚ California and in 1983 in Florida (Hill‚ 2000). While in 1983‚ Disney faced a true challenge as they opened the first international Disneyland in Tokyo. In a fear of wide cultural differences between American and Japanese‚ it turned out an unexpected massive successful Tokyo Disneyland. As a result‚ Disney did not hesitate to invest a big sum of money for Euro Disney in Paris. However‚ the expectation of a successful
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are being suffered about economics and the movement of currency around the world and the Gulf War (1991). If compare between Disney in Orlando and Disney in Paris‚ most of the people chosen to go Disney in Orlando because the price was much cheaper with guaranteed good weather and beautiful Floridian beaches within easy reach. Climate and Weather‚ In Paris the weather quite cold not include winter compare to other Disneyland in US‚ Japan and Hong Kong. In US‚ Disney was located near beaches weather
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The History of DisneyLand Paris In the beginning... Following on from the success of the DisneyLand theme park in Anaheim‚ plans to build a European version first started around 1975‚ nine years after Walt Disney died. Initially Britain‚ Italy‚ Spain and France were all considered as possible locations‚ though Britain and Italy were quickly dropped from the list of potential sites because they both lacked a suitably large expanse of flat land. The most likely site was thought to be in the Alicante
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