Individual Case Analysis Companies in Crisis- What to do when it all goes wrong? Discussion Questions: 1. What should the company do regarding the following specific issues? a. Should the company recall all of its fresh apple juice‚ just those batches considered potentially contaminated‚ or not recall any of the product? I think Odwalla should recall all of its fresh apple juice in order to prevent consumers from having to worry about purchasing the product and getting contaminated
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http://www.mallenbaker.net/csr/crisis05.html Companies in Crisis - What to do when it all goes wrong Odwalla and the E-coli outbreak What happened? Odwalla (pronounced "odewalla") is the health-conscious juice company which began a couple of decades ago when Greg Steltenpohl‚ Gerry Percy and Bonnie Bassett began squeezing fresh oranges on a $200 hand juicer. The company was growing strongly with annual sales rising 30% per year and approaching $90m. The company had established a strong brand with enormous
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lessons have been learned because of the Odwalla crisis in October 1996. Odwalla tackled the crisis head on with open and honest intentions. The recall strategy that was implemented hinged on four objectives: constant internal communication‚ personalized customer service‚ fast and effective response‚ and responsibility. That is admitting when wrong. Buy maintaining this strategy they were able to survive what could have been a destructive end to the company. On October 30‚ 1996‚ the state of Washington
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Odwalla‚ Inc (A) Management Writing and Reporting August 18‚ 2013 Case Odwalla‚ Inc (A) Discussion Question 1. What are the key communication issues for Odwalla? The key communication issues for Odwalla are how it will communicate to its consumers and clients the main point of they still a safe and quality Company of Fresh and Natural juice. The main issue that the company is about retaining its principal clients and consumers. For several years Odwalla has been a solid and sustainable
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Odwalla Case 1. What factors contributed to the outbreak of E. coli poisoning described in this case? Do you believe that Odwalla was responsible‚ wholly or in part‚ for the outbreak? Why or why not? There are three factors which contributed to this incident. First‚ the defect in its technology resulted in the outbreak of E. coli poisoning. Resisting industry safety standards‚ Odwalla steadfastly refused to pasteurize its juices claiming it altered taste and was unnecessary. Unpasteurized
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DATE: September 4‚ 2008 TO: Stephen Williamson‚ President and Chief Operating Officer‚ Odwalla‚ Inc. SUBJECT: Addressing Contaminated Juice Products ----------------------------------------------------------------------------------------------------------- Odwalla‚ Inc.‚ a health-conscious juice producer‚ must confront implications that its apple juice product is contaminated and has possibly caused several outbreaks of the E. coli virus. It is a truly unfortunate situation when
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Odwalla Case Assignment In the Odwalla Case there are many stakeholders. There are the employees‚ the customers‚ the communities‚ the media‚ the suppliers‚ and the shareholders. The most important stakeholder in this case is the owners: founder‚ Greg Steltenpohl and CEO Stephen Williamson. I know they are the stakeholders because they not only have a direct economic transaction with the company but also‚ their actions affect the outcomes of the business. For example‚ they set up the values of the
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learn from these cultures in context. Cultural design concerns art thatshowsa relationship between elements of cultural media and the elements of art and principles of design. Beneath are 3 case studies that entail Cultural design.
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Jamba Juice and its immediate competitors operate under the industry entitled “snack and nonalcoholic beverage bars” [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: “This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack‚ such as ice cream‚ frozen yogurt‚ cookies‚ or popcorn or (2) serving nonalcoholic beverages‚ such as coffee‚ juices‚ or sodas
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The offer to Joint Juice Inc. by both Albertsons‚ the nation’s second largest grocery chain‚ and Safeway‚ the second largest grocery chain to sell Joint Juice’s products through their nationwide chain stores posed a challenging decision to the company. To sell its products throughout the nation is no doubt a great opportunity for Joint Juice‚ particularly as a start-up business. However‚ this offer challenged the company’s original strategy of staying regional for several more years and learning
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