affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables. Research Design Research data were taken from a survey carried out on 720 customers from a Spanish supermarket chain. A stratified selection by simple affixing was used. Out of the entire sample‚ 180 were participants in the retailer frequent shopper program that was in force at that moment‚ 180 in the card program and 360 were not participant in any loyalty program
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What is the most effective strategy for building customer loyalty in business-to-business (B2B) relationships? In today’s highly competitive business environment‚ the remarkable increase in the number of companies is becoming a problem. Due to this situation and also diversity in customer demand‚ business people are required to contemplate how to establish strategies to gain new potential customers or to maintain existing customers. Caceres and Paparoidamis (2007) identify that the cost of acquiring
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Edwin James Dr. D. Wei SYG 2000 26 February 2007 Courage to say “no”. We all have difficult decisions to make in life. When these decisions involve someone you care about and when it means doing something you don’t want to do‚ it becomes even more difficult. Several instances come to mind where I had to make a choice that could ultimately affect my relationship with the other party. I will cover two‚ one when I was a young boy and another as an adult‚ both of them significant. I was born
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people alive for millennia with their words and artists have been capturing eternal youth in portraits and sculptures for generations. With memory‚ art‚ and legacy‚ it seems that immortality is a very obtainable thing to the average mortal. One such example of this can be found in Homer’s The Illiad. The character Achilles‚ an incredibly strong and fearsome warrior‚ is given a choice that will determine his destiny. He must choose between fighting in the war or staying home
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The Odyssey is an epic poem about a hero named Odysseus. During his journey back home from the city of Troy‚ he faced various obstacles and challenges. Some of the challenges he went through was getting detained by Calypso‚ visiting the island of the Lotus Eaters‚ and facing the Cyclopes. Odysseus struggles to get through the challenges he faces.During my life‚ I might have future obstacles and monsters that might stand in my way and disable me from fulfilling my dream of studying medicine outside
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Penelope‚ Loyal Wife of Lord Odysseus While Penelope is not the principal character in Homer’s The Odyssey‚ Odysseus’ perception of her is optimal. The relationship between them is not based on loyalty‚ we‚ the audience‚ have the privilege to understand his genuine feelings towards her. Throughout Odysseus’ journey‚ Homer assures us that he loves Penelope regardless of the fact that he has his episodes of infidelity. Homer also insinuates that Odysseus‚ although maybe not immediately‚ acknowledges
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In this short story‚ Barn Burning‚ Faulkner writes about the conflict between loyalty to one’s family and loyalty to honor and justice. Sarty had to choose between what was right from wrong‚ while his father‚ Abner Snopes continues to go down the wrong path. The Snopes family has moved serval time because of Abner’s unacceptable behavior. I feel that Abner’s action takes on a more affected meaning‚ as if he is trying to send a message. Abner despises wealthy people; he feels like people are out to
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Essential Aspects of Communication Displayed Through Film COMM 218‚ Section #003 Abstract In interpersonal communication‚ there are several variables that create a dialogue between two or more people. From the film Hitch‚ directed by Andy Tennant‚ the four main variables of interpersonal communication used are perception‚ nonverbal communication‚ certain aspects of relational development‚ and culture. All of these variables play a role in the film to create the relationships and communication
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CONTENTS PAGE The report should be clearly structured and follow a logical format. A contents page should be included which should adequately set out the structure of the report in a systematic way. INTRODUCTION State concisely but clearly what the report is about and the sequence of key tasks/events to follow. COMPETITIVE STRATEGY Describe how your company entered the industry (in each of the four markets in which you operated‚ and for all product types) and why? - As a Global Cost
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was to me a secret which I desired to divine. Curiosity‚ earnest research to learn the hidden laws of nature‚” a Miltonic allusion to Paradise Lost‚ containing a promethean overtone expressing a youthful desire to have God like powers‚ foreshadows what is going to happen next. The allusion also shows how Victor is a paradoxical‚ complex man who undergoes no real maturation or development as he becomes obsessed with scientific power and
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