PRINCIPLES OF MARKETING DMK0013 ASSIGNMENT 1 Topic: COMPANY CASE STUDY (AirAsia: The Sky’s the Limit) INSTRUCTION: 1. Answer the questions as per attached. 2. Mode: Individual 3. The format of the assignment shall be in accordance with the following description: Font : Arial Size : 11 Spacing : 1.5 Text : Justified 4. Assignment shall be at least 10 pages. 5. The cover page shall be in RED colour and the template is as per attached. 6. Ideas or texts
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Look beyond Boracay‚ visit Antique The message was loud and clear. Forget Boracay; well‚ it wasn’t really phrased that way but you get the gist. The province of Antique in Western Visayas was being promoted as an alternative to much-ballyhooed Boracay. “Tourism is a new world for Antiqueños‚” declared Antique’s provincial tourism officer RG Gayatin. “That’s why we have drafted a Provincial Tourism Code. We don’t want to go the way of Boracay. We want to do things right‚ and protect the environment
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Going for the Look In Marshal Cohen argument responding to Steve Greenhouse article‚ “Going for the Look‚ but Risking Discrimination‚” Greenhouse argues that companies only hire people for their looks and not for their experience. This has been going on for a long time‚ but some people never really realized it. Companies like Abercrombie & Fitch and L’ Oreal that hire based on looks and not on the experience of the person‚ reminds me of a bully who does things and doesn’t get caught‚ but when
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Going for the Look In today’s younger‚ trendy‚ fashion stores‚ people are being hired for their looks and less because of their brains. Marshal Cohen‚ a senior industry analyst‚ argues about why hiring better looking people helps a store’s environment. Making a certain brand more desirable to buy‚ meaning the company shall make more money. Stores such as Abercrombie and Fitch have already set their image using this technique and have become quite successful. Hiring attractive people is not
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attend McDowell High. I would say that we were one of the richer schools were I live. I am going to talk about my first assignment Brainology. I thought it was very interesting and it thought me a lot about how some people have different mindsets. Also it has showed me what mindset I have. Once you find out your mindset I felt like it opened a lot of doors for me. After reading the article it changed the way I thought in and out of the classroom. Now I try to take more time on my class work to understand
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Fixing Poverty in the Philippines: Mission Impossible An argumentative essay presented to Dr. Marianne Jennifer M. Gaerlan Department of English and Applied Linguistics De La Salle University In partial fulfillment of the requirements for ENGLCOM Term 1‚ AY 2013-2014 By: Chermela Coleen S. Tiongson C44 September 6‚ 2013 The Philippines has the second highest poverty incidence at 40%‚ in Southeast Asia‚ following East Timor which has 55% (Aldaba‚ 2005). Also according to Aldaba
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slaves 1850‚ southerners were demanding a new and strict fugitive-slave law. The slave owners rested their argument on the Constitution‚ which protected slavery. Twilight of the Senatorial Giants Congressional Debate of 1850- called to address the possible admission of California to the Union and threats of secession by southerners Immortal Trio- Henry Clay‚ John Calhoun‚ and Daniel Webster Henry Clay: “Great Pacificator” he suggested that the North enact a stricter
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Finding the causes of communism The ideas of communism can be traced back to the beginning of time‚ when man still lived in small‚ primitive communities. In these communities the members needed to rely on each other for survival. They shared everything they had‚ and each member provided protection for the whole. Nobody was wealthy or poor; everybody was equal. These social systems‚ as time went on‚ completely changed and became a lot more complex. Social classes came into existence bringing
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Crafter comes from our ability Our product various from different type of eye wear such as: lenses‚ eyes glasses‚ sunglasses‚ and etc. We sell all different types of products to men‚ women and even children. Our products are used in many different ways. For instance‚ we sell products that offer safety and comfort in recreational sports‚ as well as products that promote health‚ safety and security for the human eye. Whether the lens or glasses be prescribed by a doctor for a patient that has terrible
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requirements of the stockholders‚ the government and society. Altruistic CSR handles the top of the pyramid‚ the philanthropic responsibilities. Companies do more than expected from society and often even spend a lot more for actions than they earn from them. In contrast strategic corporate social responsibility covers actions that are geared to a win-win situation among businesses and society. It aims the increase of the social welfare as well as a gain for firms which spend their capital for social or
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