MARKETING CONCEPT OF APPLE Mrs Raheleh Barkhordari By Abubakar kassim Gaidam 3916923 Mohammed Lawal budah 4284926 Mirza saadat Baig Aria khosravi Executive Summary This report analysis the marketing concept of the globally known corporation(Apple)‚the report tries to answer some problems and also explains the marketing strategy of Apple‚ the report focuses on further to highlight how Apple has affected people or to say the consumer in both positive and negative ways‚ The report discusses also the
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Apple Inc. Texas A&M University – Commerce Table of Contents Abstract 3 Apple Inc. 4 Product 4 Promotion 5 Place. 6 Competitive Environment……………………………………………………………..…10 Conclusion…………………………………………………………………………….....12 References 14 Tables………………………………………………………………………………….…15 Abstract This research paper is designed to evaluate and discuss the history and marketing strategies of Apple Incorporated. In this paper the reader will find information on the four P’s
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History of Apple Inc Apple‚ the name itself commands regard and admiration. The world renowned computer company is actually the brain child of perhaps one of the greatest innovators that history has ever witnessed – Late Mr. Steve Jobs. His untimely death has left a permanent hole in the heart of every computer and gadget enthusiast. Steve Jobs‚ with his brain child Apple Inc‚ in the true sense revolutionized the way the world listened to music and operated the traditional computers. The beginning
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OS 2.0‚ Apple launched the App Store on July ‚10 2008. This third-party application development and distribution platform‚ allowed users to purchase and download news apps to their device. Apple first launched the App Store in 62 countries with 500 apps available. Approximately 10 million apps were downloaded in the store’s first four days. App Store customers have now downloaded over 50 billion apps from Apple’s store and there are approximately 320 Apple Stores around the world. Apple Apps’ come
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Economics Submitted By: John Francis A. Ypil Submitted To: Francis Arguelles The term "Business Organization" refers to how a business is structured. The business organization is defined in the bylaws when the business is formed with the name and contact information of those who own and run the company with their roles defined. The bylaws state the purpose of the organization and what it does. A sole proprietorship does not have bylaws because one person owns and controls the business. Capital
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Points to cover in answers: 1. Vision‚ Mission and objectives a) Describe Apple Inc’s Vision for its iPhone business in China. 10 Marks Answer should draw from - Brand image slogans associated with Apple: Liberty regained; innovation‚ passion‚ hopes/dreams/aspirations/people power through technology (page 9) - really sleek‚ cool hardware‚ great software and a cool‚ hip image” (Clemons‚ 2007) - Many firsts in innovation: the mouse‚ digital music player (iPod)‚ music store service (iTunes)
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Apple vs. Microsoft By Teka Lee Professor Miles ITE 119 11 October 2012 Outline Thesis: Apple’s website differs from Microsoft’s website in the homepage‚ navigation‚ and consistency. I. First‚ Apple’s homepage differs from Microsoft’s homepage. A. Apple 1. Appearance 2. Main ad 3. Space B. Microsoft 1. Appearance 2. Main ad 3. Space C. Therefore‚ the differences in Apple’s and Microsoft’s homepage are significant. II. Second‚ Apple’s
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Apple Marketing Strategy A. Marketing Strategy 1. Company Presentation The Company was created on April 1st‚ 1976 by two friends‚ Steve Jobs and Steve Wozniak along with one of the former colleagues of Jobs at Atari‚ Roald Wayne who was supposed to act as an arbiter between the two former students but who left the company after only 2 weeks because of his financial situation and the risks involved in the project. The first computer ever created by the company‚ Apple 1‚ was built in
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Introduction to the company Apple Inc. (Apple)‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on 1st April‚ 1976‚ with the release of the Apple I‚ and incorporated the company on 3rd January‚ 1977 in Cupertino‚ California. Apple Inc. designs‚ manufactures‚ and markets mobile communication gadgets
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------------------------------------------------- Discuss whether an organization might be better considered as consisting of many sub-cultures which are conceptually different‚ rather than one ’major’ culture. * An introduction Culture‚ whether in some organization or society‚ is about people. People play a key role in culture. People create culture. And because people are individual units with different opinions‚ values‚ goals‚ attitudes‚ wants and needs but at the same time they
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