Merchandising at the point of sale: differential effect of end of aisle and islands Part 1- Introduction/overview of the article (eg: country affected‚ year‚ sample size‚ the research expert of the author(s)‚ etc.) This article with title ‘ Merchandising at the point of sale: differential effect of end of aisle and islands’ written by Álvaro Garrido-Morgado‚ Óscar González-Benito which from University of Salamanca‚ Spain. This article was published by Elsevier España‚ S.L.U. on March 2015 and
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GENERAL DESCRIPTION OF THE AREA OF STUDT. Alaba International Market (Electronics) is the largest electronics market in Africa where all major international brands of electronics and allied products are offered for sale. The market situates in Lagos‚ the economic hub of Nigeria and the commercial nerve-center of commerce in Africa. The market occupies a land area approximately 2km by 1km on the Ojo Igbede Road. The on-going reconstruction work in Lagos by the action Governor‚ Alhaji Babatunde Raji
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concernd with sales and customer satisfaction only. Though it is true to certain extent‚ yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution
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Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives 1. Sales Volume 2. Contribution to profits 3. Continuous Growth The sales executives in this case are the ones who help implement these objectives. However it is the top management who has to outline the strategies to achieve these objectives of sales management. The top management should provide products which are socially responsible and are marketed in a manner
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“The impact of In-store music within fashion store on consumer behavior and the sales performance “ Chung Wai Ling Jojo 12018402D Content 1.Introduction • Background of Study • Scope of Study • Objectives of Study 3.Literature Review • Books • Journals 4.Research Question & Methodology 5.Potential Contribution 6.References Introduction Since‚ Hong Kong is a tourist resort that lots of shopping centre is built to
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not offer. Why these opportunities‚ and why did I decide this‚ because each company already possesses and provides services and strengths in individual fields‚ and has a history of established relationships within given market segments. It is obvious that by combining the two companies‚ both companies have deepened and widened their new customer opportunity base. They can now unite and build off these pre existing strengths and relationships with more to offer and become the one stop shopping entity
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INTRODUCTION Motor Dealer Inventory System A. BACKGROUND OF THE STUDY The aim of this paper is to study the concept of how a business handles the data that comes to them. By this study‚ we can show what kind of file keeping and file arranging they do to keep their daily transactions to the people who buy for them. We can also share all the products and the prices of the different cars they are selling. We will show the system data of how they handled their files. Inventory is the total amount
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programs that may help you make your work easy. Now‚ we have Sales Inventory System which can be consider a big help when it comes to large businesses. It can make your work more detailed‚ faster‚ accurate and less error. The researchers conduct an interview with the owner of Shapers Family Shop at 10518 Grove Street‚ Lopez Avenue‚ Brgy. Batong Malake‚ Lopez Avenue‚ Los Baños‚ Philippines. (Abdul Hakeem Esmail‚ 2011) Manual inventory is a handmade list of materials or goods used in certain business
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satisfied‚ belongingness becomes important and so up the hierarchy. Although Maslow’s belief that one set of needs only become important after lower older needs have been completely satisfied has been criticised. This theory highlights the perhaps obvious point that a satisfied need is not a motivator of behaviour. A salesperson who already receives a more than adequate level of remuneration may not be motivated by additional payments. The theory implies that what may act as a motivator for one salesperson
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Old-school selling is on the brink of extinction. Sales professionals must harness virtual and social tools to survive in today’s new sales world. TOC TABLE OF CONTENTS INTRODUCTION: Hunting vs. Hunted‚ by Scott Tapp‚ PGi......................................................................................................................... 3 CHAPTER 1: The New Era of the Cold Call‚ by Jonathan Farrington‚ Top Sales World.............................................................
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