16 Case Studies CASE 2 RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES Objectives The case has been prepared to help you to appreciate the following: • What is an agency brief and what are its various components • To profile the market Segments and select the most attractive by carefully analysing the interpreting consumer data • Selection of communication objectives and development of a communication strategy to achieve a desired response. Structure
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CIVL980 – ADVANCED COMPUTER APPLICATION GROUP PROJECT #1: Finite Element Modelling and Analysis of a Pedestrian Bridge in North Sydney Felix Le Besnerais 4410348 Tuan Vu Ho 4381920 Table of Contents Executive Summary This project details all the procedure to evaluate static and dynamic responses of a pedestrian bridge. To this end‚ we need to: Prepare sketches showing the layout of the structure including its member sizes and dimensions. Determine and calculate
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Craft Moves Essay Ray Bradbury focused on multiple craft moves‚ similes‚ descriptive words‚ and foreshadowing to give readers a painted picture in their mind while reading and to also be able to predict what will happen in the end. The first craft move Bradbury uses is foreshadowing . In the story Bradbury uses foreshadowing by hinting out through the whole story that the parents get eaten before it happens. For example “You see‚ there are the lions‚ far over‚ that way. Now they’re on their way
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The v-type hay ray rakes tow behind frame’s main role is harvesting hay. The hay should be harvested soonest possible and removed from direct sunlight. After the grass is cut it is exposed for a while to dry up. The V-type hay ray rake tow behind frame is among the type of machinery used in the harvesting of hay. The rake is designed in a suitable way that allows it to harvest the hay. It is comprised of wheels that are angular shaped. The wheels are propelled majorly across the ground which allows
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When a tooth emerges from the gum tissue it is called eruption. This normally happens at the age of 6 months. In most cases the first teeth to erupt are the mandibular central incisors (lower)‚ then the maxillary central incisors (upper) this usually happens at the ages of 6 months to 12 months. The anterior portion of the mouth is the first to erupt‚ then the posterior follows. Sometimes infants are born with teeth‚ these are called neonatal tooth‚ in some cases the these are lost
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irrationality. The focal point of the sculpture is the set of brass tacks lined up in the center of the iron; these dangerous components transform the work into a weapon and‚ in turn‚ a representation of war. By stripping the iron of its purpose‚ Man Ray creates a simply worthless and impractical item; this parallels the basic principles of Nihilism‚ which focus on the idea that humanity and life do not have any worth or purpose. From another perspective‚ The Gift also focuses on Nihilism through its
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Fahrenheit 451: Bradbury’s Fears In the book Fahrenheit 451 the author Ray Bradbury is concerned about many things and I think his fears are exaggerated. In the book he writes about a time in the future where firemen were paid to set books on fire. There are many fears that he has that are related to this. One of his fears is people all people being unhappy because there are no books. In the book he not happy and he says " I kept sitting there saying to myself‚ I’m not happy‚ I’m not
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Allusions were used sporadically by Bradbury to help the reader use printed word to paint mental images. They can be defined rather simply‚ as they are merely a reference to a historical or contemporary‚ person‚ place‚ event‚ or work of literature‚ but they can help the story flow nonetheless. The first allusion was encountered when Montag approached the woman with books in “The Hearth and the Salamander” and she quoted ‘“‘Play the man‚ Master Ridley; we shall this day light such a candle‚ by God’s
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Dental X-ray Unit History Discovery of x-ray Professor Wilhelm Conrad Roentgen * 1895 discovered the first example ionizing radiation * the key to his discovery was device called a Crooke’s tube. Scientists and Researchers * Dr. Otto Walkhoff * the first to expose a prototype of a dental radiograph. * accomplished by covering a small‚ glass photographic plate with black paper to protect it from light and then wrapping it in a sheath of thin rubber to prevent moisture
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Ray Kroc Movie Response Ray Kroc was a business man who visited a fast food business known as McDonalds. This business had an interesting menu of only 9 menus at the time to make it a sufficient restaurant and so they could focus on making those 9 foods as fast and as well as they could. Ray Kroc was visiting Dartmouth and gave a speech at the college. In this speech he talked about how he liked this McDonalds business and wanted to be a part of it. In order for Kroc to buy this restaurant
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