MANAGEMENT INFORMATION SYSTEMS Pepsi Project Group Name: “Positive Mental Attitude Group” Submitted by: Muhammad Musa G1F12Mcom0247 Awais Asif G1F12Mcom0246 Junaid Akhtar G1F12Mcom0245 Rehan Khalid G1F12Mcom0216 Mirza Zulqar Nain G1F12Mcom0250 Awais Shahbaz G1F12Mcom0222
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CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
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companies operate in global markets in the next chapter and global branding in Chapter 8 as these topics deserve a separate treatment. Key issues in global marketing: Typically‚ marketing includes the following activities: - ▪ Market research. ▪ Concept & idea generation. ▪ Product design. ▪ Prototype development & test marketing ▪ Selection of packaging material‚ size and labelling ▪ Positioning ▪ Choice of brand name ▪ Choice of advertising agency ▪ Development
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6th most admired company (Fortune 2014) the marketing campaign for 2014 FIFA World Cup is the largest in the history of Coca-Cola 3500 products worldwide improved energy efficiency by 20% since 2004 Main brands: Coca-Cola Classic‚ Diet Coke‚ Dr. Pepper‚ Sprite‚ Fanta‚ Coca-Cola Zero‚ Schweppes. Mission‚ Vision & Values Mission It declares their purpose as a company and serves as the standard against which they weigh their actions and decisions. To refresh the world... To inspire moments of optimism
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vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7‚ 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First‚ we must understand what the 4 P’s of marketing refers to. They are pricing‚ product‚ promotion‚ and placement of product. We are asked to describe the products‚ their industry‚ their market shares‚ and their fluctuation in sales. Now that we understand what the 4 P’s of marketing mean
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PepsiCo’s top brands is of course Pepsi‚ one of the most recognized brands of the world. Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in people’s mind deeply. Now no one doesn’t know the brand Pepsi-Cola Whenever the name Pepsi is heard‚ people will conjure up the image of fresh and cool drink. Advertising It has the ability to place an Idle sum of money to the promotion. We can see that the advertisement of Pepsi-Cola is
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Marketing I | Phase I I. Environmental Analysis Competitive Forces Our major competitor in Egypt is Coca Cola since many of our products are similar to almost the same packaging. Therefore‚ due to our similarity we target the same customers; which makes a 50/50 percent to gain or lose a customer by how successful our market mix can take over. Their strengths lie above all in their customer loyalty‚ then comes their popularity‚ branding‚ finance strength‚ and international trade. Its logo can be
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Pepsi Company Acknowledgment……………………………………………………..…( 3 ) Executive abstract……………………………………………..…...…..( 4 ) Introduction ………………………………………………………..…..…( 5 ) Environmental Background ………………………..……….…….( 5 - 6 ) Organizational Analysis……………………………………………( 7-10 ) Problem identification And solution ……………………….….( 11-12 ) Charts related to Pepsi Company ……………………………...( 12-14 ) Summary ………………………………………………………………..( 15-16 ) Reference
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The History of Pepsi-Cola Caleb D. Bradham was born in Chinquapin‚ North Carolina in 1866 to a well-to-do family. Caleb was a very well liked young man who was not only very smart‚ but very popular as well. He seemed to be destined for great things in life. Caleb wanted to become a doctor and after graduating the University of North Carolina he entered medical school at the University of Maryland. However‚ in his second year of medical school his father’s business failed. Caleb had to quit school
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We researched Coke and Pepsi as was requested to see which one would be a better investment over the other. One of the ways to see how a company is doing is to look at how much (EVA) Economic Value Added that company is producing. EVA is a way of measuring an operation’s real profitability. EVA is better than conventional ways because it takes into account the total cost of the operating capital. EVA is simply the after-tax operating profit minus the total annual cost of capital. Using EVA has
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