"The pepsi refresh project viral marketing essay" Essays and Research Papers

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    SHORT-TERM PROJECT WORK In small companies and resource-strapped non-profits‚ CEOs and executive directors are sometimes overwhelmed by the number of tasks that need to be done in a limited time period with limited resources. In these instances‚ it is often extremely cost effective to hire someone on a short-term basis who can take on and quickly complete specific projects‚ without needing a lot of direction and start-up time. Doing so frees the CEO to focus on sales and other revenue-generating

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    Pepsi Balanced Scorecard

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    shareholders with USD 8 billion was returned to shareholder. (Source: PepsiCo Website) 19 brands generating more than USD 1 billion revenue Pepsi is positioned to win in the long term. (Source: Pepsi Annual Report 2010) The underlying performance of Pepsi remained solid despite a challenging macroeconomic environment. A strong performance was delivered by Pepsi with growth in revenues along with increase in net income ensured sustainable performance. For detailed financial analysis please refer

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    Pepsi Co

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    selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito Lay ‚ Uncle Chipps ‚ Cheetos ‚ Kurkure & Quaker Oats. * Tropicana beverages which sells the non-carbonated range of healthy

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    When Panic Goes Viral

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    Environmental Chemistry Title: When Panic Goes Viral: Why the social response to a pandemic is as important as the medical effort Reaction Paper: A pandemic could cause too many lives at stake and lost just as how past outbreaks had taught all of us. And in response‚ we had learned to cope by finding out how to cure the disease and counteract the outbreak from spreading further into a greater population. However‚ it is not only the medical effort that is needed in working against a pandemic‚ mass

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    Coke vs. Pepsi

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    Financial Management: Coke vs. Pepsi BUS 508 – Business Enterprise June 11‚ 2011 Financial Management: Coke vs. Pepsi The purpose of this paper is to analysis companies Coke and Pepsi and determinate (a) which company is better able to pay current liabilities (debt)‚ (b) explain what profitability ratios can tell about a company’s performance and how that information would influence investing decisions‚ (c) discuss which financial ratios to utilized while examining the company’s most

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    Coke vs Pepsi

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    c. COLA WAR : THE CONCEPT d. RESEARCH PAPERS USED AS SECONDARY MATERIAL i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of Coca-Cola : The best soda vi. Coke Vs Pepsi vii. Comparison between Coke and Pepsi viii. The rivalry of various fronts ix. Market share x. Indian scenario

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    TABLE OF CONTENT Serial No. | Topic | Page No. | 1 | Acknowledgement | 1 | 2 | 1.Chapter 1: Introduction | 2 | 3 | Brief Description | 3 | 4 | Need of the Project | 4-9 | 5 | Literature Review | 10-12 | 6 | Objective of Study | 13 | 7 | Research Methodology | 14 | 8 | 2.Chapter 2: National and International scenario | 15-16 | 9 | 3.Chapter 3: Presentation

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    Market Research on Pepsi

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    buying behaviour of Pepsi and its brand personification in Gurgaon. Submitted by Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua IILM INSTITUTE OR HIGHER EDUCATION‚ GURGAON Sector 53‚ DLF Golf Course Road‚ Gurgaon-122003 DECLARATION This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to 20th March 2012. The project was done in order to

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    Phani Rayapaneni Mrs. Wheaton Period 1 17 November 2014 Virals is a murder mystery written by Kathy Reichs‚ where a group of teens take a journey to Cole Island and solve the murder of Katherine Heaton. Katherine’s interest in wildlife-conservation pushed her to pursue further with conducting a search on Cole Island. Her research was a success there when she found a family of endangered eagles. It may have been luck for her but this was threatening to the owners of Cole Island. As a result she was

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    Marketing Management Group Project iPad Air Liberty University BMAL 520 Strategic Marketing Management – Section B06 December 13‚ 2013   Abstract Marketing management is an evolving field and plays an important role in the success or failure of a business or product. Group 3 selected Apple‚ iPad Air for the research project. The paper will address important marketing considerations for the iPad Air. The topics researched includes marketing analysis

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