INTEGRATED MARKETING COMMUNICATION PROJECT On RELIANCE JEWELS Company Overview: Reliance started its first branded jewelry retail outlet in Bangalore in Nov 2007. Reliance Jewels – the Jewellery format of Reliance Retail is currently focusing on competitive pricing to make a presence in the segment. The company‚ which claims to have a lower price tag compared to its competitors‚ plans to double its store count to 56 by the end of the year 2012.Having entered organized jewellery retailing
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January 2013 Markets‚ Marketing and Strategy Report MMS Report‚ 1 January 2013 Markets Marketing and Strategy Report Executiv summary : This report provides an analysis and evaluation of Chanel’s marketing strategies and of its place in the Luxury market today. Methods of analysis include three theorical models that help to understand the complexity of Chanel business environment and its main resources. Those three models are: PESTEL‚ SWOT and 5 Porter’s forces. In this
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Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing‚ Ravi Road‚ Lahore‚ Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca
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Analyzing global coffee company “Starbucks” November 29‚ 2011 Table of contents Introduction (1) History summary (2) Strategy 1) Best Product 2) Marketing 3) Image of Starbucks 4) Take out coffee in the rapid society Reference Introduction As known Global Company all over the world‚ Starbucks has been loved from tons of coffee- drinkers. In Hawai’i‚ coffee is the best production for sales. Here are some Hawaiian coffee brands but still
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EBS Business School Universität für Wirtschaft und Recht Case Assignment M.Sc. Services Marketing Spring Term 2015 Key factors that influence customers’ initial Self-Service Technology (SST) trial decision Name: Martin Bartel Submitted to: Prof. Dr. Tomas Falk Submission Date: April 25th‚ 2015 Word count: 800 Services Marketing 2 Technologies have changed the way people around the globe live‚ work and communicate. The progress‚ pace and accessibility of technological developments shaped
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“Exploring the marketing strategy of Gatorade in Albania” Abstract: The Albanian market in non-alcoholic sports drinks is still under-developed‚ owing to demographic‚ economic and socio-cultural factors. The exclusive distributor of “Gatorade” and the rest of PepsiCo products in Albania and Kosovo has resorted to a fairly limited marketing strategy‚ aiming at placing the product in the larger supermarket chains that are situated in the higher-income areas surrounding ‘Block’‚ the upper-end
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Week 10: Integrated Marketing Communications Reading: * Marketing Management Chapters 17‚ 18 and 19 * Case: Pepsi-Lipton Brisk Questions: 1. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad? What are the benefits of each media? What are the costs? In this case‚ since the budget is limited‚ the viral ads are more doable for Brisk. The benefits of TV ads: * Broader audience TV has better mass appeal than other forms
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Marketing strategy: Target audience Product Strategy Pricing Strategy Communication Strategy College students We will be promoting our products through sports events. Happy hours from 10 a.m – 1 p.m with a discount 15% ona bill of more than Rs.300. Corporates Free delivery to offices Corporate discounts of 10% on bill exceeding Rs. 1000. Children We would try to attract the children with cartoon characters and distribution of free toys. Other Strategies : Arranging
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Internal Analysis of Coke and Pepsi (Appendix A) In this session‚ we would analyze Coke and Pepsi internally using SWOT analysis. SWOT is the short form of Strengths‚ Weaknesses‚ Opportunities and Threats. In Appendix A‚ we can see that the major strength for Coke is its name value. Coke is the World’s leading brand for CSD. Marketing and advertising is the major battleground for the CSD industry‚ from the SWOT analysis‚ we can see Coke did a great job for that. Being the market leader is definitely
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[pic] Five-Year Marketing Strategy Plan Glacéau-Vitaminwater Prepared by‚ MKT 2310 (1) Marketing Management Group 6 Losia Ho (09019936) Rachel Ma (09017283) Maggie Kwong (08026831) Florence Ng (09012281) Tsang Hong Ming‚ Samson (08036810) Zou Yi (10503102) Contents Executive Summary 2 Company Description 3 Strategic focus 4 Situation Analysis 6 Market- Product Focus 11 Marketing Strategy 14 Financial Data and Projections 20 Control and evaluation 22
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