The political environment has played a key role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market‚ India was generally seen as a very unfriendly place for foreigners to do business. In addition‚ in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India‚ and had already got a decent foothold in the market
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Strategic issue Maintain competitive focus‚ while splitting PepsiCo and creating governance for the new Pepsi Bottling Group. Internal Analysis Pepsi was invented in 1893‚ establishing a franchise bottling system of 270 bottlers by 1910. Pepsi struggled in its early years declaring bankruptcy twice. The 1970’s and early 80’s‚ Pepsi surpassed Coke for the first time. Bottling was a capital-intensive business and involved highly specialized production lines. Bottling and canning could cost between
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Pepsi BY: Saba Zarif Thousands of people love the irresistible taste of Pepsi and because of that it is one of the most famous carbonated soft drinks to this day. The PepsiCo started off their glorious franchise from the Pepsi soft drink in 1893 by Caleb Bradham‚ who made it in his drug store where the drink was sold. In 1931‚ at the depth of the Great Depression‚ the Pepsi-Cola Company entered bankruptcy‚ due to financial losses acquired by speculating on wildly
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PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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(1) I think it was a good decision for PepsiCo to adopt diversity as a strategic priority in 2001‚ because by encouraging executives to meet diversity-related objectives‚ the company could easily break down the barriers between employers and employees‚ especially between employers and minority employees. Diversity strategy gives managers a chance to perceive the attitudes of their employees. A close relationship between managers and employees makes employees consider their perceived performance level
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Coke & Pepsi in India Q1) Identify the issues that are going on in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank these in terms of their order of priorities for Coca-Cola and PepsiCo. Q 2) Evaluate the corporate social responsibility (CSR) of Coke and Pepsi in India. Q 3) Are these companies ignoring their responsibilities in India? Or is something else at work? Q 4) why does it seem that Coke has become a larger and
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Osmosis Egg Lab I. Introduction The reason for doing this lab was to see the process of osmosis. Osmosis is diffusion from a high concretion to a low concentration across a cell membrane. The cell membrane was represented by an egg without a shell. II. Hypothesis The egg that will placed in the distilled water will swell like a balloon. This is because distilled water is a hypotonic solution which makes water go in a cell (the egg without a shell) and make it swell. The egg that will placed
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of market concentration; a large percentage of the market is taken by the few leading firms. An oligopoly usual depends on high barriers to entry. It often leads to a lack of price competition (although there may be fierce competition in terms of marketing etc) which is the problem from the point of view of consumers. Because an oligopoly consists of a few firms‚ they are usually very much aware of each others’ actions (e.g. changes to prices). This can lead to informal collusion as firms match prices
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Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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