"The pepsi refresh project viral marketing example" Essays and Research Papers

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    Modeling the Course of a Viral Illness and its Treatment Math Internal Assessment Student: Xu‚Dejing(Charlotte) Session number:001762023 Date: March 26‚ 2010 I. Introduction: When viral particles of a certain virus enter the human body‚ they replicate rapidly. In about four hours‚ the number of viral particles has doubled. The immune system does not respond until there are about 1 million viral particles in the body. The first response of the immune system is fever. The rise in temperature

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    Pepsi Blue Case Analysis

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    Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi  Blue  Case  Analysis   I.   Strategic  Situation   In   1995‚   Pepsi-­‐Cola   International   (PCI)   headquarter   planned   to   carry   out   a   $500   million  global  brand  identity  and  logo  plan‚  also  known  as  Project  Blue.  The  plan  failed  to   get   support   from   regional   executives.   The   better   way   to   carry   out   a  

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    Inbound logistics‚ operations and outbound logistics Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted

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    1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at

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    Marketing Plan Jessica Gahtan‚ Nick Hung‚ Ricky Wu‚ Harris Khan Executive Summary Nu-oats‚ a snack bar‚ is a product line extension of Nutella chocolate hazelnut spread. Leveraging the worldwide reputation of the existing brand as well as the expertise of the parent company (Fererro). The bar will be launched in the Canadian market and its marketing communications will be targeting 8-11 year old active children. Nu-oats is appealing because of its great taste‚ energy-boosting effect‚ and lack

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    Coke vs. Pepsi War

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    American University in Beirut – Class 16. April 2nd‚ 2014 Mohamed Saada. Coke vs. Pepsi War Overview: In 1985 Coke has introduced a new Coke product replacing its old Coke Formula that has been around for almost 100 years. The reaction has been outrageous by the consumers who resisted the new Coke forcing the company to go back in its decision and sell the two products together. My opinion is that the mistake was partially being a wrong strategic call and partially a mistake in interpreting

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    In 1886‚ the Coca Cola Company was developed but it wasn ’t until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies‚ PepsiCo has developed and acquired

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    ) To analyze the Marketing Strategy of the Vitasoy and its Future Expansion through Product Diversification in Hong Kong By Project Proposal Presented to In Partial Fulfillment of the Requirements For Higher Diploma in Marketing 2011/12 Objectives of the project Vitasoy started its development from soymilk‚ although it has developed a lot of drinks besides soymilk. The target market of Vitasoy is the Hong Kong citizens. In Hong Kong‚ the value stated in above

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    MARKETING COMMUNICATIONS PLAN CONTENTS & OUTLINE COVER PAGE (as shown above) EXECUTIVE SUMMARY (discuss project-focused highlights below in at least 2 pages but not more than 3 pages)  Short background of the study/project  Brief description of the product / offering‚ target market and market share (% & volume)  Promotions mix highlights and budget cost  Conclusion / Recommendation ACKNOWLEDGMENT TABLE OF CONTENTS (by major title and subtitle with page numbers) LIST OF TABLES and

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    Marketing Plan Project Computer Business Consulting Leiza L Martin GM 522 Marketing Keller Graduate School of Management Prof. Ken Ninomiya October 17‚ 2010 Marketing Plan Executive Summary Services Description‚ Situation Analysis Computer Business Consulting is a new company in formation that will provide a complete service the consultancy in computer information system and projects managements. The company functions will be services tutoring‚ training and documentation of systems

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