Santhosh Varadarajan Mekanism: Engineering Viral Marketing June 30th‚ 2014 In early 2011‚ Jason Harris‚ Mekanism’s president‚ and Pete Caban‚ CEO were considering converting Mekanism from a specialized‚ niche production company‚ to a full-service ad agency. At the time‚ Mekanism was a digital social media production company that developed viral marketing campaigns for various firms. They had great success seeing 68% annual growth in billings which was fasted than they had predicted. In 2010
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Paper Based on “Marketing Plan Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan
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A SUMMER TRAINING PROJECT REPORT ON “A COMPARITIVE SURVEY OF PEPSI DEALERS IN RESPECT TO OTHER BRAND DEALERS IN ALLAHABAD AT Submitted to UTTAR PRADESH TECHNICAL UNIVERSITY In partial fulfillment of the requirement For the award of the degree of MASTER’S OF BUSINESS ADMINISTRATION SESSION (2009-2011) UNDER GUIDANCE OF: - SUBMITTED BY:- PROF. PALAVY KAUR PANKAJ JHA
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A SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF ANTI PEPSI BEHAVIOUR OF RETAIL OUTLETS” SUBMITED TOWARDS PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY- PRADEEP PANKAJ SINGH PGDM(2008-10) ENROLMENT NO-2029742128. FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR
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Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
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Presenting 21 Tips Add to Career Plan Updating...Added to Career Plan Researching 14 Tips Add to Career Plan Updating...Added to Career Plan Competencies Organizing OrganizingSets clearly defined objectives; plans activities and projects well in advance and takes account of possible changing circumstances; identifies and organizes resources needed to accomplish tasks; manages time effectively; monitors performance against deadlines and milestones. Following Instructions
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The Idolization of My Father In Benjamin Percy¡¦s ¡§Refresh‚ Refresh¡¨ the boys develop into men while trying to become like their fathers. They also want their fathers to be proud of them. Freud¡¦s psychoanalytical approach would suggest that the boys are trying to step into the shoes of their fathers. His Oedipus Complex states that the son must metaphorically kill his father‚ except the fathers in the story really do die‚ so the sons step into their fathers¡¦ shoes by signing up for the war
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An Introduction Of PepsiCo’s Brand New Energy Drink Name: Nguyen Chau Phi Yen ID: 1116462 Date: August‚ 2011 EXECUTIVE SUMMARY The main purpose of this marketing plan is analyzing and examining the New Zealand energy beverages market to prepare for PepsiCo brand new energy drink category: Strawberry Sting – no fat‚ low sugars‚ high sodium and calories with sweet strawberry flavor to meet one of PepsiCo objectives: “sustainably and profitably develop company’s beverage business worldwide”
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! I! RHEINISCHE FACHHOCHSCHULE KÖLN University of Applied Sciences Department: Business and Law Degree Program: B.A. – Media Management Term Paper – Business English Thesis: „Viral Video are predicted to be successful“ Question: Did “Gangnam Style” go viral on the Internet because of seeding support by celebrities from the U.S.A.? Term Paper submitted by: Alexander Braun Student-Nr. BMW1112013 Sülzburgstraße 257 50937 Cologne/ Germany Tel.: 0160 – 37 85 293 E-Mail: alexander_braun@gmx
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and analyse all major product decisions that the company may have carried out including quality‚ features‚ options‚ style‚ brand name‚ packaging‚ sizes‚ after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including width‚ length‚ depth and consistency (Proctor‚ 200). Width is the number of lines the firm carries‚ for example Sony has various lines including TV‚ video‚ cameras and
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