272 LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes
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responsible for formulating effective distribution strategy (place) in order to keep the other Ps moving (Distributionstrategy.org.‚ 2013). As a result‚ studies described distribution strategy as crucial prerequisite for success of any business (Chapter 15: Product Distribution‚ n.d.). It is a plan of actions employed to move service/product from the manufacturer to the end consumers through different approaches such as physical distribution and distribution channels. Generally‚ it tries to describe
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-2013 ------------------------------------------------- Charlotte R. Carandang November 19‚ 2012 International Business Prof. Sarasin Multiple Intelligence Dr. Howard Gardner‚ a psychologist and professor of neuroscience from Harvard University‚ developed the theory of Multiple Intelligences in 1983. The theory challenged traditional beliefs in the fields of education and cognitive science. Unlike the established understanding of intelligence‚ people are
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Distribution channel plays an important part in the supply chain. Distribution channel‚ as defined by Coughlan et al. (2006)‚ is a set of independent organizations involved in the process of making a product or service available for consumption. It serves as the connecting link between the producer and consumer by adding value to products or services (Kim and Frazier‚ 1996) and multiplies selling opportunities through network of intermediaries. These independent organizations are usually made of
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Value Delivery Network A value delivery network allows many companies to create customer value that cannot be created by use of the company’s own value chain. A "Value delivery network‚" is made up of the company‚ suppliers‚ distributors‚ and ultimately the customers who partner with each other to improve the performance of the entire system (Armstrong et al. 52). This type of system interests me because I have always been curious as to what path a product or service must take in order to be considered
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Service Delivery PlatformS: the key to Service convergence Devoteam white PaPer C onneCting Business & t eChnology Service Delivery PlatformS: the key to Service convergence Devoteam white PaPer october 2007 Table of conTenTs 1. IntroductIon 6 1.1. bjectives O H 1.2. ow to read this white paper 1.3. About Devoteam 1.4. About the SDP work group 2. SdP general overvIew 6 6 7 7 9 9 2.1. Traditional service delivery models 2.2. Service
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Examination Paper of Logistics Management IIBM Institute of Business Management Examination Paper MM.100 Distribution & Logistics Management Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice & Short Note type questions. Answer all the questions. Part one carries 1 mark each & Part Two carries 5 marks each. Part One: Multiple Choices: 1. It deals with the movement of finished goods from the last point of production to the point of
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Frequency Distribution (A) Introduction 1. Ungrouped data versus grouped data Ungrouped data (Raw data): It is a list of individual observed values of the random variable Grouped data (a frequency distribution): It is a table that displays the data in grouping along with the number of occurrences that fall into each group. 2. The components of a frequency distribution a. Class limits: They identify the inclusive values in a class of a frequency distribution The
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can be potentially more important for the next generation than it is for us. The issue is birth rate or population‚ what it is now and what it will be in the future. First of all‚ what is birth rate? The birth rate is the total number of births per 1000 of a population in a year. As you may know‚ by subtracting the death rate from the birth rate we will result in the rate of population. Here is a display of the birth rate from 1950 to 2015. Year Birth rate 19501955 37.2 19551960 35.3 19601965 34
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Mulitple Intelligences Question 3 Howard Gradner distinguishes eight domains of ability in his theory of multiple intelligences. Briefly discuss each of these intelligences and explain how you will apply any four of them in your classroom. Howard Gardener distinguishes eight domains of ability in his theory of multiple intelligences: linguistic/verbal‚ logical/mathematical‚ spatial‚ musical/rhythmic‚ physical/kinaesthetic‚ interpersonal and intrapersonal‚ and naturalistc. The first type
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