Brands with Sensory Experiences ™ ©2001 Harvest Consulting Group‚ LLC Harvest Consulting Group‚ LLC BrandSense™ Table of Contents Table of Contents BrandSense™ Introduction A Time for the Senses Recognition and Perception The Sense Connection The Case for Smell Putting the Senses Together BrandSense™ Cases Giving Your Brand Some BrandSense™ Quantitative Analysis: BrandSense Audit™‚ SensePlan™ Conclusion Sources Contact Us 01 02 03 04 05 08 09 11 12 13 14 15 Harvest Consulting
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Sense of Touch/Feeling The Skin Senses Consider the skin has remarkable versatility: It protects us against surface injury‚ holds in body fluids‚ and helps regulate body temperature. The skin also contains nerve endings that‚ when stimulated‚ produce sensations of touch‚ pain‚ warmth and cold. Like several other senses‚ these skin senses are connected to the somatosensory cortex located in the brain’s parietal lobes. The Somatosensory Cortex The skin’s sensitivity
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INTRODUCTION God has created man with five important senses to help him relate with his environment. These senses help man to relate the information that he is getting outside the body to the brain which is the chief controller of the activities of the body. According to Microsoft Encarta‚ Sense Organs‚ in humans and other animals‚ are faculties by which outside information is received for evaluation and response. This is accomplished by the effect of a particular stimulus on a specialized organ
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Eriksson‚ 2005). Resilience in difficult situations depends on the individual’s Sense of Coherence‚ that is a global orientation to life‚ based on self-confidence regarding challenges‚ confidence in personals skills and resources in order to cope with difficult events‚ and the belief that negative events may have a meaning or a sense in the person’s life (Antonovsky‚1987; Alivia‚ Guadagni‚ & di Sarsina‚ 2011).
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Our senses enable us to make sense of the world around us; they make our environment enjoyable by stimulating our desire to eat giving the body the vital nutrients it needs. They can also alert us to a fire before we see the flames‚ detect dangerous fumes and smell and taste rotten foods. Out of the five senses‚ it seems like taste is one of the simplest. There are no cones; rods or lenses‚ there are no tympanic membranes or miniscule bones. Our sense of smell in responsible for about 80% of
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Nov. 19‚ 2012 Special Senses Through out your lifetime you have experienced the world through your senses – sight‚ sound‚ taste‚ smell‚ touch – or more accurately your special senses which include Vision‚ Audition‚ Equilibrium‚ Olfaction‚ and Gustation. After you have lived awhile your body changes so it should be no surprise that your ability to sense and perceive the world would change as well. Through senses that perceive light‚ sound‚ and smell‚ you gain so much information about
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before we learned how to use language‚ reason‚ or emotions to further our knowledge‚ we used our senses. As toddlers we used our sight‚ smell‚ taste‚ touch‚ and hearing to make sense of our surroundings. The evolution of knowledge is mostly because of sense perception. The most primitive versions of ourselves‚ for example the cavemen‚ heavily survived off of sense perception alone. They knew by their senses that certain plants‚ animals‚ weather‚ etc. separated life and death. Now scientists and inventors
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The results when I asked people what sense would they rather lose were as follows: two people for hearing‚ two people for taste‚ and then one person for touch. The two people who choose hearing had about the same explanation for why they lose that one. The two people that also choose taste also had the same explanation for choosing to lose that sense. I was surprised when I asked the fifth person which they would rather lose an they choose touch‚ because for me‚ that is one I would hate to lose.
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Sense of Ownership A sense of ownership is not necessarily owning company stock‚ but a feeling of ownership in the work process. As employees develop this sense of ownership there is an increased sense of pride‚ motivation and self-esteem. The long-term impact is increased productivity. Generating a sense of pride can be a difficult task‚ however‚ it can be cultivated by developing a sense of ownership. Employees become much more attached to their work if they feel like a part of the process.
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Sense Perception Our five senses are important sources of knowledge that actively structure our knowledge about the world rather than passively reflect reality. They are ‘the gates and windows’ of the mind that controls communication between the outside world‚ and ourselves presenting us with different variety of the world. Using our senses to be aware of things is defined as our Perception. We do not realize that perception plays a bigger role than what it may seem‚ playing a more active process
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