HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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Three brothers‚ Robert Wood Johnson‚ James Wood Johnson and Edward Mead Johnson‚ found Johnson & Johnson in 1886. Johnson & Johnson (J&J) is a global American pharmaceutical‚ medical device and consumer packaged goods manufacturer. The corporation’s headquarters is located in New Brunswick‚ New Jersey. Johnson & Johnson‚ together with its specific divisions‚ engages in the research and development‚ manufacture‚ and sale of various products in the health care field worldwide. Its Consumer segment
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The challenge of a new country People say life is all about facing new challenges. In 2008 my life changed for good when I moved to the United States from the Dominican Republic. The Dominican Republic means so much to me. It’s a part of my life‚ my identity and my race. For me it was the hardest challenge I had to face in my life. I couldn’t believe how that one flight meant so much for my family and I. I was so young coming with my two sisters and my father‚ leaving my mother and most of my family
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exclusively by primary demographics. The industry served this market with ten different product categories breaking cars down by economy‚ size‚ features‚ and utility. However‚ during the 1980s and early 1990s‚ changes in French tax law raised the price of fuel dramatically‚ making smaller‚ more fuel-efficient cars more desirable. This effect was amplified by increased road congestion‚ parking difficulty in urban areas‚ and a growing number of women drivers‚ leading a new trend for smaller cars to be increasingly
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Prof Dev & Res: Project Proposal and Plan Page 1 Mayur Sojitra 000594653 STUDENT NAME: MAYUR POPATLAL SOJITRA STUDENT ID NUMBER: 000594653 PROPOSED TITLE FOR DISSERTATION: Pharmaceutical Industries and CSR in India: Relationship between CSR Activities and Financial Performance of Pharmaceutical Industries Project Overall Aims and Objectives The modern base of globalisation and ethical behaviour has considerably changed the basic philosophy of Corporate Social Responsibility of any
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Management Challenges in the 21st Century Introduction The traditional management education and training relies heavily on left-brain thinking‚ deductive reasoning and analytical thinking. The managers of the future require a different set of skills based on the functioning of the right-brain like holistic or systems thinking‚ intuitive problem-solving and value-driven decision-making. While state parastatals could benefit from a number of these corporate lessons‚ readers should be clear about
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Challenges for a New Nurse A new nurse faces a formidable set of challenges when walking onto their first job. Sadly‚ nursing schools do not truly prepare the new nurse for the shock of caring for patients and the responsibility that goes with it. A new nurse may have excellent preparation on a theoretical level‚ but this is a far cry from the daily grind of patient care. Having to learn the complex daily routines of a floor or specialty care unit‚ along with numerous drugs used‚ dealing
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THE CHALLENGES OF GLOBALISATION FOR THE 21ST CENTURY. BY. EMMANUEL ODEH. ABSTRACT The article argues that the challenges facing higher education in the new millennium cannot be understood unless proper account is taken of the phenomenon of globalisation. Two points are emphasised. The first is that globalisation cannot simply be seen as a higher form of internationalisation; it is a much more turbulent phenomenon that not only transcends but ignores national boundaries. The second is that
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Case 3 – New Century Financial Corporation 1. Describe and evaluate New Century’s business model? New Century Financial Corporation‚ headed by founders Brad Morrice‚ Edward Gotschall‚ and Robert‚ was a firm which specialized in subprime mortgages. The company originated‚ sold‚ and serviced subprime home mortgage loans. New Century was structured as a real estate investment trust (REIT) and was composed of two operating divisions. The Wholesale Loan Division‚ known as New Century
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My strategy as a health care administrator communicating with Get Well Drugs is to evaluate new drugs before they can be sold. Center for Drug Evaluation and Research (CDER’s) evaluation not only prevents quackery‚ but also provides doctors and patients the information they need to use medicines wisely. The center ensures that drugs‚ both brand-name and generic‚ work correctly and that their health benefits outweigh their known risks. First‚ I will test the drug to make sure it is safe and effective
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