CHAPTER Event strategy 1 INTRODUCTION Events and festivals are an economic and social driver of many companies‚ cities‚ regions and countries. They need to be assessed for their benefits and placed in the development plans of the organisation. The only way to achieve this sensibly is to devise a framework for the development. This chapter describes how these frameworks or event strategies are created. It begins with the recognition of events as being part of a development portfolio and not
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Politics and music have always had a close relationship. Events like the Vietnam War and and other political movements influence the creation of protest music. This type of music is a significant part of the culture that led to many of the political events in the 1960’s. Both Theodor Adorno and Max Horkheimer proposed the culture industry and mass marketing concept in their The Dialectic of Enlightenment essay.They argue that one could never escape from the influences of the media.The protest music
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strong opinion about changing the politics to transform people social life in. Lincoln was “the greatest social and political revolution of the age.” (McPherson) Because of Lincoln released the emancipation proclamation in which he declares the slaves free‚ it has cause to start a Civil War with an outcome of three different point of view whereas in provoking the rights of revolution‚ the abolition of slavery‚ and to destroyed the social structure of the founded-on
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When gazing into the social‚ political and intellectual issues of the late 18th century‚ it is clear the massive impact this book had on the society at that time. During this period of time‚ the world‚ specifically the English-speaking world‚ was in the midst of a dramatic change. Being in the heart of the American Revolution meant many things for the people of England. As with any war‚ it brought the people of the nation together whilst pushing them further apart simultaneously. The connection of
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EVENT MANAGEMENT INTRODUCTION Event management is the application of project management to the creation and development of festivals‚ events and conferences. Event management involves studying the intricacies of the brand‚ identifying the target audience‚ devising the event concept‚ planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.[1]
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biggest social debates of the century‚ the Vietnam War began in 1968 during Johnson’s presidency. The war separated the country with the young adults protesting against it‚ and the more older for it. The war led to many college campus protests and chaos all over the United States. The Vietnam wars was one of the biggest causes of the year’s cultural issue‚ drug abuse. During the time of numerous drafting‚ many young soldiers against the war‚ sought ways to escape by joining colleges and events such
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industry to economic growth and employment is now being recognised although‚ in international terms‚ Australia still lags well behind in tourism receipts. In 1982‚ Australia’s relative share of the market represented only 1.4 per cent of the OECD total‚ placing Australia on a par with countries such as Sweden and Portugal but eight to ten times below the level of the United States‚ Italy or France. A 1981-82 survey on the economic significance of tourism by the Bureau of Industry Economics (BIE)‚ showed
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Art of the 1960s was one of the most important decade in modern art the decade opened up to so many new ways and technics in art and also a way to express both social and political problems. The events of the decade influenced so much of the art probably without them art wouldn’t have been as popular as it was. The 60s had many legendary artist like Andy Warhol‚ Roy Lichtenstein and James Rosenquist. The 1960s had many social and political event that changed america from the Vietnam War to the
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EXECUTIVES SUMMARY Whether an event involves 10 people or 10‚000 the process remains identical to all events. There are 3 main steps that are part of the process: Planning‚ Implementation and Evaluation. Before an event can be planned a concept needs to be identified. With increased regulations and government involvement in events‚ the environment of which events are staged has become much more complicated. Stakeholders have to be identified and their needs and objectives to be met. A stakeholder
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is conducted. Differences in the social‚ cultural‚ economic‚ legal and political conditions of the country affect international business procedures in different levels and degree depending on the countries infrastructure and relationship. Social differences range from a country’s income per consumer‚ literacy rates‚ religious beliefs and code of ethics. Social conditions affect the way companies conduct business and the development and promotion of products. Social differences in Haiti post serious
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