document is appropriate for its intended audience. | Introduction (Scenario) | The Birchills Luxury Hotel in Walsall is a medium sized business which has expanded over recent years and hopes to continue to do so in the future. Its business aim is to deliver quality accommodation and a first class service to guests staying in any of their 100 rooms.Following a recent building extension the hotel now has 3 function rooms of varying size which can be used for weddings‚ christenings and conferences
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Rosewood Hotels and Resorts is a business that has 12 establishments worldwide. Until 2004‚ the company has run an individual branding strategy; but recent events‚ such as the adoption of a new President and CEO‚ have the company considering a corporate branding strategy. Rosewood seems to have hit a roadblock with their current strategy; they are concerned that their guests do not fully understand the Rosewood brand. Rosewood believes if they are able to adopt a corporate brand‚ that their guests
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Summer Hotel Berhad is a public corporation in service industry in term of hospitality provided to local customer and tourisms. It has five years of history where it established in November 2012. Summer Hotel was located in Wangsa Maju‚ Kuala Lumpur. In 2016‚ another hotel was establish in Singapore. The corporation has over 350 employees. The name “Summer” come from the idea of founder that described our country’s weather. Proper manpower planning also called as human resource planning to allocate
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Winter Park Hotel Donna Shader‚ Manager of the Winter Park Hotel‚ is considering how to restructure the front desk to reach an optimum level of staff efficiency and guest service. At present‚ the hotel has five clerks on duty‚ each with a separate waiting line‚ during the peak check-in time of 3:00 P.M. to 5:00 P.M. Observation of arrivals during this time shows that an average of 90 guests arrive each hour (although there is no upward limit on the number that could arrive at any given time).
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The business related topic chosen to discuss is how cruise liners run a hotel at sea. In this text there will be a discussion into one cruise line in particular. This cruise line has a history of 47 years of bringing traditional cruising to New York City‚ it was the first cruise liner to introduce freestyle cruising. This is the largest vessel to homeport in the city. The chosen cruise liner is called the Norwegian Cruise Line. This cruise line has a fleet of 13 ships in total. In this academic research
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The Portman Ritz-Carlton‚ Shanghai The main advantage for the Portman Ritz-Carlton in Shanghai (Ritz) is the way it manages and leverages its human resources. The quality of their employees and their employees’ satisfaction contributes significantly to its success. The Ritz’s motto‚ employee promise‚ credo‚ and basics‚ shown in appendix A‚ set the stage for their success. They ensure that everyone is on the same page at the Ritz. All know what is expected of the employees by the Ritz and
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Hotel Feasibility Study Completed March 6‚ 2012 For More Information Please Contact Megan Compton 512.230.5193 Table of Contents I. II. III. Hotel Feasibility Summary Centerpoint Hotel Feasibility Report Excerpt Centerpoint at Lockhart Site Plan I. Hotel Feasibility Summary Page 1 of 5 12/6/2011 LOCKHART‚ TEXAS HOTEL PROJECT SUMMARY FOR THE PROPOSED HOLIDAY INN EXPRESS HOTEL LOCKHART TEXAS. SH 142 AT SH 130: -An analysis of the feasibility of a new‚ strongly branded Holiday
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Why is Rosewood considering a new brand strategy? (12 points) The reason Rosewood is rebranding is so that they can get the same competitive advantage that their competitors are getting from repeat business. According to Exhibits 4 and 5 of the case study‚ their competitors are currently enjoying higher occupancy and growth rates—even competitors like OrientExpress‚ who were operating within a similar business model. Rosewood’s brand awareness was low‚ known mainly to those within the hospitality
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its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel industry‚ they must manage their growth wisely‚ rely on the strength of their corporate brand
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Background: Hilton hotels started out in Cisco‚ TX being a small family owned business in the early 1900’s. By 1946 Hilton Hotels Corp became public and 8 years later acquired Promus Corp with the intention of continuing to diversify and cater to all customers whether upper class‚ middle class‚ business or personal. Fast forward to 2007 where now Hilton owns/operates and/or franchises close to 3‚000 properties and 500‚000 rooms in 78 countries ranging from ultimate luxury to middle class hotel chains. Hilton’s
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