PRESTIGE TELEPHONE COMPANY 1.Identify the costs that are relevant to the analysis to discontinue Prestige Data Services: Relevant costs in the analysis by Prestige Telephone Company decision to discontinue Prestige Data Services include: fixed costs which must be absorbed by the parent company (Prestige Telephone) upon shutdown; outstanding Prestige Data Services debts; costs of retraining retained employees; costs associated with outsourcing data services previously provided by Prestige Data
Premium Revenue Income statement Costs
in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
Premium Marketing Neural network Data mining
The following questions are intended to guide you in the identification of important case issues (these are similar to the assignment questions at the end of the case). 1) Identify which of Prestige Data Services’ costs are variable‚ fixed‚ or mixed (recall that for a mixed cost‚ total costs = fixed costs + (variable cost per unit of cost driver x units of cost driver)). For variable costs‚ estimate variable costs per unit of cost driver (note that the cost driver may not be the same for every
Premium Costs Variable cost
City of Ember (2008) Plot Summary Showing all 3 plot summaries When mankind is about to come to an end‚ a group of scientists decide to create and populate a city deep underground. The city of Ember is to last for 200 years after which its inhabitants are to retrieve from a strong box instructions to return to the surface. Over time however‚ the message is lost and life in Ember is rapidly deteriorating. Their power supply is failing and food is being rationed. It’s left to two young adults to
Premium English-language films Rio de Janeiro American films
segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
Premium Toothpaste Colgate-Palmolive Marketing
Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
Premium Marketing
Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb‚ 2001). Marketing segmentation is more and more vital for business in the modern time. This essay‚ therefore‚ tend to introduce the concept of market segmentation first‚ then and the merits and difficulties will be illustrated. Finally‚ different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market
Premium Marketing
Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
Premium Marketing
SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
Premium Mahindra Scorpio Male Demographics
Sacrifice The two main characters of The Prestige‚ Robert Angier and Alfred Borden‚ have a history that goes back to when they were just audience shills. An intense rivalry sparked between them after Angier suspected Borden of being responsible for the accidental death of his wife‚ Julia‚ during a live show. Though the two men stopped working together‚ they began competing for the title of “the greatest magician.” Throughout the movie‚ we see their obsession over beating each other’s magical performances
Premium Nikola Tesla Maslow's hierarchy of needs David Bowie