Title: PRESTIGE TELEPHONE COMPANY: A CASE ANALYSIS Point of View: Management Consultant I. Issues and Concerns: ■ In 1999‚ the Public Service Commission encouraged all public utilities to: 1. seek new sources of revenues and profits since heading towards deregulation; and 2. To reduce the need for rate increases. ■ Prestige Telephone Co. realized that a centralized service that could plan‚ control‚ and account for its own
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Prestige Telephone Company Scott Johnson‚ Nicole Phillips‚ Ashton Shuler‚ & Brandy Watts February 25th‚ 2014 Group Contributions Responded to all texts‚ discussion boards‚ and emails Participated in online chat and conference call Answered question 3 Provided the framework of how the case would be set up Suggested new ideas for later projects on how to discuss our topic Responded to all texts‚ discussion boards‚ and emails Participated in online chat and conference call Answered
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Accounting for Decision Making (GSM5301) Case Study Report 6 Prestige Telephone Company GROUP 4 : LECTURER : Dr. Ahmed Razman HAND IN DATE : 26 March 2014 1.0 INTRODUCTION 2.0 Prestige Data Services is a subsidiary of Prestige Telephone Company‚ designed to perform data processing for the telephone company and selling computer services to other organizations. The subsidiary started operations in 1995 and has yet to experience a profitable month. Worse
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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The Prestige Telephone Company 2- Assume that the total expenses are around the average of $ 231‚000. (By observing first three months’ results) If the total expenses are $ 231‚000 than the total revenue should be $ 231‚000 at the Break-Even Point. On the other hand if the company demand for service will be 205 hours ‚ which means company sales revenue will be $ 82‚000 (as the Public Service Commission’s restrictions says)‚ and the other revenues in the commercial sales assume that around
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In this article‚ Goldstien attempts to describe the aspect of AIDS in Newfoundland. In order to sufficiently do so‚ she illustrates three main elements which relate to the expansion of the legend in the province; Cultural variability‚ localization and contemporary legend. The idea of doing this is to give the reader a general understanding of what stories were told in order to enhance the generation of these legends. Throughout the article‚ Goldstien provides examples of different versions of the
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Promotion…………………………………………………………………..5 2.0 Segmentation Theory…………………………………………………...………………….6 2.1 Defining and Explaining Segmentation……...……………………..…………..........6 2.2 Explaining Three Benefits of Mercedes-Benz Brand from using Segmentation ……7 3.0 Target Market Identification……………………………………………………………...7 3.1 Geographic Segmentation…………………………………………………………...7 3.2 Demographic Segmentation………………………………………...……………….8 3.3 Psychographic Segmentation………………………………..………………………8 3.4 Behavioral Segmentation……………………………………...…………………
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Plot Segmentation 1. Gargoyle Clock 2. Crowd a. Blurry shuffle‚ the characters are in focus. 3. Animation: Lola Running 4. Lola’s Apartment a. Phone Call‚ split screen Lola on the and Manni in phonebooth b. Black & White recall of events during phone conversation i. Store for cigarettes‚ moped gets stolen ii. Taxi goes to wrong street can’t get Manni iii. Manni doing job iv. Manni walking v. Subway vi. Bum vii. Manni runs forgets money bag viii. Ronnie’s going to kill me ix. Lola’s
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content 1. Introduction: 4 2. Market Segmentation 5 3. The Concept of Market Segmentation 5 4. The Process of Market Segmentation 5 5. Demographic Segmentation 5 6. Geographic Segmentation 5 7. Psychographic segmentation 6 8. Behavioural Segmentation 6 9. Market targeting 7 10. Market Segmentation Limitations 8 11. The Positioning Concept 9 12. Positioning Strategies 10 13. References 11 Abstract This paper looks at the use of market segmentation as a tool for improving customer satisfaction
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