Company products Wrigley Vietnam (WVN) has been running its business in Vietnam’s confectionery market for nearly 20 years and now is recognized as a Gum market leader. Specifically‚ it exploits in the chewing gum & candy categories with the well-known brands such as Doublemint‚ Cool Air and Extra gum & Sugus candy. However‚ its gum takes account for around 90% sales contribution in total. Therefore‚ this paper would only seek to focus on operational aspects of WVN’s chewing gum. 1.2 Customers
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The History of Gum Where does bubble gum originate? Who made bubble gum? What was the first bubble gum brand? What is the most popular bubble gum brand today? These are all questions that people often wonder when thinking about gum. Gum is something that is chewed around the world and there is a lot of history behind it‚ such as who invented it‚ the first company that started producing it‚ and the first people who chewed it. The history of bubble gum goes all the way back to the ancient times
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March 11‚ 2014 Ladies and Gentlemen of the Board: In my experience‚ I have seen a steady decline in the use of debt financing. Upon closer inspection‚ I have noticed that your company uses no debt at all. As an experienced hedge fund manager‚ I am concerned that your management is missing valuable opportunities by excluding debt from your capital structure. My partner‚ Susan Chandler‚ and I have done extensive research on how undergoing a capital reconstruction process can benefit you in the
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The University of Hong Kong Case Study on WM Wrigley JR.Company. Individual Written Assignment Table of Contents Executive Summary 1 Introduction 2 Analysis of the Issues 2 Porter’s Five Forces Analysis 2 Current Rivalry (yellow zone) 2 Substitute (yellow zone) 3 New Market Entrants (green zone) 3 Supplier (green zone) 4 Customer (red zone) 4 Major Issues 5 Analysis of Options 5 Positioning at medium to high end in sugar confectionery 5 Developing new concepts in sugar
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Wrigley’s Eclipse Gum: Managing Brand Adolescence 1. Since William Wrigley Jr. established Wrigley chewing gum company in 1914‚ the company has been expanding for many years. Despite the company experience market downturn in the period of World War II and Cold War‚ Wrigley once again dominated the chewing gum market after the end of the war. Wrigley still dominated the chewing gum market with 50% market share. It can be said that before 2000‚ the development of Wrigley is very rapid and very
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managing director of Aurora Borealis hedge fund‚ considers the possible gains from increasing the debt capitalization of The Wm. Wrigley Jr. Company. Blanka suggests Wrigley raise the amount of $3 billion in debt of the capitalization while Wrigley has been conservatively financed and remained no debt at the end of 2001. This report is aiming to analyze whether Wrigley should use $3 billion debt recapitalization to either pay dividends or to repurchase shares. 2.0 Current Capital Structure
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Benefits of chewing your food and side effects from NOT chewing your food. Chew Your Food SLOWLY When people think digestion they most often think of intestines and their stomach. The truth is that the digestion process actually begins in the mouth. The process of chewing is a vital component of the digestive process. The action of chewing mechanically breaks down very large amounts of food molecules into smaller particles. This results in food having increased in surface area‚ an important contributing
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Because our product is gum with healthy functions‚ in the traditional gum market‚ our key competitor is Wrigley. Wrigley is a recognized leader in confections with a wide range of product offerings including gum‚ mints‚ hard and chewy candies‚ and lollipops. Wrigley is a world-famous brands – including Extra®‚ Orbit®‚ Doublemint®‚ and 5™ chewing gums. With operations in more than 40 countries and distribution in more than 180 countries‚ Wrigley’s brands bring smiles to faces around the globe. On
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Gum. A simple three letter word and a delicious treat‚ but have you ever wondered how gum came to be? Like who invented it or what’s it made of? Well I hope you enjoy unwrapping the truth about the sticky history of chewing gum! The Greeks were chewing a type of gum as early as the year 50 AD. This proves that gum has been existing for a long time but the first bubble gum wasn’t invented until 1906 by a guy name‚ Frank Fleer. He called his oh so sticky gum blibber-blubber. Surprisingly Frank’s
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ever wondered who invented bubble gum‚ or why it’s pink? How do you go about getting the answers to these questions? Easy. Think way‚ way back‚ not to prehistoric times but close‚ 1928. Popular With Children‚ Unpopular with Parents and Teachers. The first known bubble gum appeared in 1906‚ and was a dud. Known as Blibber Blubber‚ it was sticky‚ brittle‚ and insufficiently cohesive. In 1928‚ an accountant‚ Walter Diemer‚ invented an improved version of bubble gum. The only food coloring he had on
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