Victoria University | Consumer Report | MARK202 | | | 5/31/2012 | | Tim Jorgensen 300213516 Marketing 202 Contents Executive Summary 5 Introduction 7 Recommendations 7 Product 7 Price 8 Promotion 8 Place 9 Consumer Profile 9 Decision-Making Process 9 Problem Recognition 9 Information Search 9 Evaluation of Alternatives and Product Choice 10 Purchase Situation and Post-Purchase 10 Motivations and Means-End Analysis 11 Lifestyles/Psychographics 12 Attitudes
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Lidia Kujawska HND Accounting Year 2 Graded Unit 2 Development Stage Moorland Brewery plans to expand its production to new lager called Puma. They found buyer for it and right now they need to develop stage of producing new beer. The first calculation must start from cost statement for the new product. Primarily there is need to find out how much ingredients brewery will need to produce 2 litre of lager‚ this amount give company a clue how much they will pay for one mashing of beer.
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market‚ and why it is a good industry to be in for now. Internal Rivalry: Low threat The sports footwear and apparel industry is pretty young: Adidas was only started in 1949 in Germany. The Dassler family who gave its name to Adidas spun off Puma as well. Nike was born in 1972 and Reebok emerged as a solid competitor in the early 80s under the lead of Paul Fireman. Yet‚ this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005
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mind‚ that playing into the emotions by usage of ethos‚ pathos‚ and logos can positively sway the result. Three complaint letters written by Ken Thomas‚ Chad Bradley‚ and Kyle Westergren are about having recently bought a pair of shoes from Reebok‚ PUMA‚ and Cool Sports Inc. Complaint letters are the reason that businesses strive to please their customers‚ and take into consideration the constructive criticism of another person. Before crafting an effective complaint letter‚ one must first realize
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Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment. Nike has distribution channels in more than 100 countries targeting primary
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adidas Strategic Analysis 2011 ‐ 2016 David Bajak MET AD 711 Leadership and Strategy December 18‚ 2010 What business are we in? • Currently – Athletic Performance Enhancing Footwear‚ Apparel & Equipment (80%) – Athletic Fashion Styled Footwear‚ Apparel & Equipment (20%) • Recommend – Design – Marketing – Retail Distribution Competitive Forces Affecting adidas • Five‐Forces Model of Competition – High Rivalry among Competitors • Intense rivalry between adidas (21%) & Nike (36%) for market
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Nike should promote their other products as they promote footwear. - Promote more social awareness with the Nike foundation. Nike should promote more campaigns to stop hunger and poverty. 4. Threats - Strong competition from Adidas‚ Reebok and Puma. - Accusations of poor work conditions. - The increase of counterfeit products in overseas markets. Reebok Swot Analysis. 1. Strengths -Low manufacturing cost since the manufacturing chain comes from Asia were labor costs are low. -Since
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barriers to entry are: * Economies of scale/ high fixed costs * Experience and learning * Access to supply and distribution channels * Government restrictions (licensing) LOW: in football equipment sector‚ main brands (Adidas‚ Nike and Puma) have strong position. They spent lot of money in sponsoring to win market shares. * Threat of substitutes
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the biggest. Adidas was founded in 1948 by Adolf "Adi" Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany‚ along with Puma. The company ’s clothing and shoe designs typically feature three parallel bars‚ and the same motif is incorporated into Adidas ’s current official logo. The "Three Stripes" were bought
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MCD 2050: Sample Business Report Assignment 1: Word Limit 1000 words Table of Contents Page Number Executive Summary Introduction Background Information Industry Microenvironment Macroenvironment Segmentation‚ Targeting‚ Positioning and Differentiation Segmentation Targeting Positioning Differentiation Target Segment Conclusion Reference List Ensure you actually place the correct page numbers within your table of contents
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