2007 BRANDZ ™ Top 1 Most Powerful Brands 00 Contents About the BRANDZ™ Top 100 Ranking 3 How We Calculate Brand Value 4 Key Insights 5 Sector Highlights 6 BRANDZ™ Top 100 Brand Ranking Charts 10 Frequently Asked Questions 24 About Millward Brown Optimor 28 2 About the BRANDZ Top 100 Ranking As economies become global and information more critical‚ intangible assets have replaced tangibles as a major source of shareholder value. Of these intangibles‚ brands are often the most
Premium Brand Brand equity Branding
EFFECT OF ELECTRONIC TRANSACTIONS ON EFFECTIVE FINANCIAL SERVICE DELIVERY (A Case Study of GTB‚ UBA and Access Bank Plc) _____________________________________________ 1.1 BACKGROUND OF THE STUDY Electronic commerce is now thought to hold the promise of a new commercial revolution by offering an inexpensive and direct way to exchange information and to sell or buy products and services. This revolution in the market place has set in motion a revolution in the banking sector for the provision
Premium Bank Online banking
Introduction The role every manager must fill in the workplace is leadership. Managers often make the mistake of assuming that because they are the managers‚ they are also the leaders and that their associates will automatically follow. In reality‚ position only denotes title‚ not leadership. Peter Northouse (2001) defines leadership as a process whereby one individual influences a group of individuals to achieve a common goal. To be an effective leader‚ the manager must influence his associates
Premium Management Leadership Wal-Mart
A.Definitions Of Marketing 1. Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large.[American Marketing Association(AMA) Board Of Directors] 2. Marketing is the science and art of exploring‚ creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines‚ measures and qualifies
Premium Marketing
ECON111 Page 115 1. Define the price elasticity of demand and the income elasticity of demand Price elasticity of demand is a measure of how much quantity demanded of a good responds to a change in the price of that good. It is calculated as the percentage change in quantity demanded divided by the percentage change in price. Income elasticity of demand is a measure of how much quantity demanded of a good responds to a change in consumer’s income. It is calculated as the
Premium Supply and demand Price elasticity of demand
Content Introduction Introduction of economy in Malaysia‚ Malaysia is one of democratic country that has many race‚ religion and nationality. Economy in Malaysia also open-stated oriented and growing relatively also new in industry market. In Malaysia‚ we practice mixed economy for our country. There have 3 factors that responsible with economy in Malaysia: Definition of Mixed Economy Mixed economy means that part of economy is left to the free market and the other part is run by the government
Premium Tax Capitalism Mixed economy
Academe’s competitive "publish-or-perish" mindset can be a recipe for trouble when it comes to who gets credit for authorship. The best way to avoid disagreements about who should get credit and in what order is to talk about these issues at the beginning of a working relationship‚ even though many people often feel uncomfortable about such topics. "It’s almost like talking about money‚" explains Tangney. "People don’t want to appear to be greedy or presumptuous." APA’s 2002 Ethics Code offers
Premium Research Ethics Psychology
1. _____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. |a. |Secondary marketing | |b. |Interactive marketing | |c. |Business marketing
Premium Marketing Business
Recently‚ a friend showed me the results of a survey of employees around the world. When it comes to what motivate staff to give their best at work‚ the following Top 10 motivating factors were identified: Appreciation or recognition for a job well done Being in the know about company matters An understanding attitude from the management Job security Good wages Interesting work Career advancement opportunities Loyalty from management Good working conditions
Premium Employment
1. Explain the advantages of Socialist Economy? In socialist economic system means of production are owned and managed by the State. Ownership of means of production is not allowed. In socialism economic activities are carried on mainly for social gains and personal interest is of less significance. In this economic system the anti social activities like smuggling and hoarding find no place. Economic activities are planned with the motive of social benefit by a central planning authority. The
Premium Socialism Capitalism Planned economy