"The private history of a campaign that failed" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 40 of 50 - About 500 Essays
  • Good Essays

    A ‘failed’ Joint Venture between Danone and Wahaha French’s Danone and China’s Wahaha had been a very successful joint venture in China. Danone’s capital‚ expertise & technology know-how‚ combined with Wahaha’s huge local presence in the market had seen the company soared in the food & beverage industry. It was until then when Danone accused its partner‚ Zong‚ founder of Wahaha of illegally selling Wahaha brand products using a distributor not selected by the joint venture agreement. Danone also

    Premium Brand Economics Brand management

    • 814 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Saving Private Ryan

    • 441 Words
    • 2 Pages

    Spielberg’s master piece Saving Private Ryan earned itself 5 academy awards‚ including the best director award in 1998. The all star cast starring Tom Hanks and Matt Damon brings to life the horror of war. Seen through the eyes of a squad of American soldiers‚ the story begins with World War 2’s historic D-Day invasion‚ and then moves beyond the beach as the men embark on a dangerous special mission. Captain John Miller (Tom Hanks) must take his men behind enemy lines to find Private James Ryan‚ whose three

    Premium Saving Private Ryan Steven Spielberg

    • 441 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Napoleon Bonaparte’s failed invasion of Russia in 1812 was the cause of his eventual downfall. To what extent do you agree with this statement? To a large extent‚ Napoleon Bonaparte’s failed invasion of Russia was the cause of his eventual downfall. In 1812 Napoleon marched with his Grand Army into Russia in an attempt to seize the country. The crushing defeat which followed devastated the army‚ leaving it incapacitated and vulnerable. This venture into Russia crippled Napoleon’s quest for European

    Premium Napoleonic Wars Russia

    • 1527 Words
    • 7 Pages
    Better Essays
  • Better Essays

    connections with family farms and local suppliers. Halfway through the first day of the campaign‚ the director had switched the hashtag from “#MeetTheFarmers” to “#McDStories”‚ to create an opportunity for the public to share their own McDonald’s stories. However‚ numerous critics used the hashtag to mention bad experience and express negative comments towards the corporation. In an attempt to change the course of the campaign‚ the hashtag was changed back to “#MeetTheFarmers” in less than two hours‚ thereby

    Premium Twitter Mass media

    • 1390 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Accounting 2036 Chapter 1: Introduction I. Private Enterprise and Capitalism a. Private Enterprise i. Individuals own companies that produce and sell services and/or goods for a profit ii. Must be able to obtain cash to begin to operate and grow b. Service companies i. Perform services or activities that benefit individuals or business customers 1. UPS‚ Great Cuts‚ Midas‚ accounting‚ law‚ medicine‚ architecture c. Merchandising Companies i. Purchase goods for resale to customers ii. Wholesalers

    Premium Financial statements International Financial Reporting Standards Income statement

    • 1683 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    Tips to Developing a Successful E-Mail Marketing Campaign E-mail marketing aims to promote business and services via e-mail. Very frequently people log into their mail and receive the message you send. E mail marketing is the most effective means to reinforce the awareness of your brand in people’s memories over longer time periods. Repetition is the key. But you have to take care of spam- an unsolicited promotional email‚ which is sent in large numbers to people without their permission. So

    Premium E-mail Marketing

    • 757 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Tamarla Owens: Product of a Failed System Tamarla Owens was a product of failed American policy and ideas. She is prime example of government decisions that contradict reality. From the top down the government failed to realize what they had in fact created with the Welfare to Work program and the true reality of it. First‚ Tamarla Owens had several social statuses where she lived near Flint‚ Michigan. She was part of a group or neighborhood in this circumstance‚ that had nearly half of it’s

    Premium Social status Ascribed status Sociology

    • 1352 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Campaign: Kony 2012 http://www.youtube.com/watch?v=Y4MnpzG5Sqc Short versions: http://www.youtube.com/watch?v=j36n8Kn_lUY http://www.youtube.com/watch?v=VWd0veKp1R0&hd=1 (this may be a stronger version) 1. Why we are choosing this one: This was a very successful campaign. Most of our group had heard about the Kony campaign and have shared with more than one friend; thus it was a successful viral marketing campaign. The statistics show that 112 million people viewed this video

    Premium Lord's Resistance Army International Criminal Court Sudan

    • 786 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Private Health Insurance

    • 283 Words
    • 2 Pages

    Private Healthcare Insurance Nowadays‚ healthcare issues become a big attention to the people in the world. People always want to be healthy‚ while in the meantime‚ the risk to be suffered by the diseases are high. By this‚ illness can come anytime and anywhere. To anticipate this‚ some people rely on healthcare insurance. Although healthcare insurance has some benefits‚ it has disadvantage in some conditions. However‚ people have to have some consideration before they apply the healthcare insurance

    Premium Insurance Health care Disability insurance

    • 283 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Get a Mac: Campaign Analysis

    • 2540 Words
    • 11 Pages

    Get a Mac: Campaign Analysis Introduction “Hello‚ I ’m a Mac... and I ’m a PC” But who are you? You have been listening to the quirky duo fight for almost two years now‚ but have you picked a side‚ are you still on the fence or could you not be bothered? The twosome at the forefront of the ‘Get a Mac’ (GAM) campaign have made it far from easy to ignore‚ in fact this campaign is proving to be one of a kind. In this paper I will discuss how this contemporary campaign has broken barriers and

    Premium Apple Inc. Macintosh

    • 2540 Words
    • 11 Pages
    Best Essays
Page 1 37 38 39 40 41 42 43 44 50