CASE 8-1 Mountain Bell Telephone Company Jim Martin‚ marketing research manager for Mountain Bell‚ studied the final research design for the hospital administrator study that had been prepared by Industrial Surveys‚ a marketing research firm in Denver. He realized that he needed to formulate some recommendations with respect to some very specific questions. Should individual personal interviewers be used as suggested by Industrial Surveys‚ or should a series of one to six focus-group interviews
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Mountain Dew: Selecting New Creative Back Ground * Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The bright yellow-green drink in the green bottle packed a powerful citrus flavor‚ more sugars and more caffeine that other soft drinks and less carbonation so that it could be drunk quickly. * Pepsi co. amazed by Dew’s success in what brand manager would come to call the “NASCAR belt” * Mountain Dew is looking a new concept and
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Mountain Dew Case 1. Based on the case facts - how is Mountain Dew positioned as a brand? What was the role of creative execution/creative concepts in managing the Mountain Dew brand? • Mountain Dew used to be positioned as the hillbilly soft drink. Mountain Dew is positioned as a brand of soft drink for a person who embraces excitement‚ adventure and fun. As said by its positioning statement‚ “ To young‚ active soft-drink consumers who love adventure‚ Mountain Dew is the soft drink that gives
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Why is the Mountain Lion such an important animal? Mountain lions‚ also known as cougars‚ panthers‚ or pumas‚ are highly efficient predators. These cats have a wide range throughout the Western states‚ and populations are increasing. An individual cat’s range depends on food availability. Thus‚ a range can vary from 10 to 370 square miles. Male lions weigh up to 165 pounds and grow to more than eight feet in length. Females weigh about 100 pounds. Female lions generally first reproduce at about
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to the world (angels and prophets) to enlighten humans about Islam. Although prophet Adam which is very popular and known in most religions was the first human in this world. In Islam prophet Muhammad (S.A.W.) was the last prophet and messenger from God and there was not going to be another prophet after him. Prophet Muhammad (S.A.W) is not just known as one of the greatest prophets because he was a servant of Allah‚ prophet Muhammad (S.A.W) is one of the greatest prophets because he did a lot of
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In his novel The Black Prophet‚ William Carleton describes the horrors of the Great Famine at its height in 1847. Although the potato blight was a natural disaster‚ much of the Irish population believed that the British government caused the famine. Some extremists even claimed that the Great Famine was a British-promoted mass genocide. Carleton’s tone throughout the extract conveys the resentment that many felt towards the British‚ ultimately leading to a rapid increase in anti-government sentiment
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to others physically instead of emotionally. The outward appearance of someone has more meaning to the human eye than one’s inner beauty‚ unfortunately. Khalil Gibran’s “On Beauty” chapter in his novel‚ The Prophet‚ discusses many of his idealistic views on beauty. Written in 1923‚ The Prophet has many aspects that still apply today‚ but also some that do not. Idealistically‚ people should search for inner beauty when seeking a significant other rather than outer beauty; but realistically people do
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THE BLUE MOUNTAINS The blue mountains located west of Sydney in nsw. it goes through temperate climate.the mountains is home to many native flora and fuana. Both tiger quoll and the Eucalyptus tree are fundamental to the enviorment of the blue mountains to help preseve the enviorment.There are many human disruptions causing threat to the flora and fauna nevertheless alot can be done by the people to put an end or reduce the threats and help the flora and fuana survive in their natural environment
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point. Prophets such as Jeremiah and Ezekiel changed and molded the scope of Israelite religion. Their writings were intelligent‚ insightful‚ well developed‚ and contained a great spiritual meaning. Following the Babylonian exile‚ however‚ prophesy took a depressing downward turn. There are many post exilic prophets‚ yet their writings are usually short‚ mostly irrelevant‚ repetitive‚ and‚ for the most part‚ anonymous. Though this is the case for many of these prophets‚ their
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Mini-Literature Review The Ox Mountain range is in County Sligo. ‘’The Ox Mountains lie along Sligo’s border with Co. Mayo’’(Libraries 2010). A strip of ancient rocks - gneiss‚ schist and granite - form the bedrock of the Ox Mountains’’(Geological 2016). The uplands of the Ox Mountains are wild and mainly covered by blanket bog. Some parts of the Ox Mountains are heavily forested. To the north and south of the Ox Mountains is farmland that is mainly underlain by Carboniferous Limestone and Sandstone
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