and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research (MR)? Discuss its role and Importance in the marketing decision in a competitive
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CLASSIFICATIONS OF PRODUCT INTRODUCTION: The influx of wide ranges of consumable into the Nigerian market has provided a corresponding wide range of choice to the consumers. The competitive nature of the market place has therefore become a significant factor that producers can only ignore to their own peril. The purchasing power of the consumers is also affected by the economy of the Nation. It is as a result of the se factors that manufacturers must of necessity
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apportionment method and its constant revamping is a true sign of a democracy trying to obtain equal representation for all of its citizens. Over the last 230 years‚ the reapportionment of the congressional districts has changed approximately five times. All of these changes occurred because the number of people represented increased and also because of the addition of three states‚ New Mexico‚ Alaska and Arizona. The types of apportionment methods had their plusses and negatives. The Jefferson method‚ divided
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The New Deal was enacted in the United States between 1933-1941 to bring relief‚ recovery and reform as a response to the Great Depression (Carnes & Garraty). Some saw the New Deal as an invasion of their private rights and thought there was too much government control while others thought it did not address the real cause of poverty (Carnes & Garraty).The New Deal had its pros and cons however; the New Deal helped the wealthy as well as the minorities‚ the farmers and the elderly. It helped those
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MARKETING RESEARCH Dr. Hong Liu LEARNING OBJECTIVES The importance of marketing research in international marketing decisions The factors involved in international marketing research Management of international marketing research process Sources of data availability Challenges in international marketing research DEFINING MARKETING RESEARCH (1) The “function that links the consumer‚ customer and public to the marketer through information – information used to identify and define marketing
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2012 Topic: Product costing Ningbo lecturer: Ms. Huang HuiQin – E: huanghuiqin@nbu.edu.cn – P: 86-574-87600960 Student: Lê Uyên Phương (Phoebe) – E: leuyenphuongvn@yahoo.com – P: 86-15 757 829 310 Student ID: 1211125031 NBU Intake 12‚ 2012 Required: Examine the literature to identify the different perspectives on how a product’s cost may be formulated. Assess the strengths and weaknesses of the various approaches to product costing that have been
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2008 Linking New Product Development to Strategy By Gary Getz and Pedro do Carmo Costa Many companies implement Stage-Gate or other forms of new product development processes that promise to accelerate growth while managing risk. Few‚ however‚ are satisfied with the output of their efforts. One potential reason for their dissatisfaction is the disconnection between their organization’s new product development (NPD) and strategy development processes. Without this connection‚ product development
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New deal essay on F .D. Roosevelt The great depression started around about the 1930’s when the stock market crashed this happened because the government decided not to get involved with the peoples businesses. The businesses were owned personally or with a group of people and the government had no say in it at all so the people of the United States of America could do what they wanted with their money and investments. The main reason for the stock market crash was that there was a big difference
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Product Selection ISCOM/471 December 6‚ 2012 Kellie Parker University of Phoenix Pros and Cons. Hyundai prides it’s self in quality‚ design‚ and safety when it manufactures automobiles. There will always be some cars better than others within the same company. If not enough time is initially put into thought and sketching out the product‚ there will be problems. But if enough effort is there‚ the car will be a success. The Hyundai Veloster is an eye-catching car. It is geared to the
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SUV due to brand loyalty and style. 2. If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website‚ is any additional marketing effort really necessary? Explain your thinking. I believe additional marketing is necessary. Most consumers do have web access‚ but there are consumers that do not. Also‚ consumers do not always want to research an item. They want the information presented to them. Marketing is needed to overcome the
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