Fair & Lovely : Redefining Beauty Faculty Contributor : Avinash G. Mulky‚ Professor Student Contributors : Ajay Jain‚ Debasish Das‚ Karthik Rangarajan‚ Praveen Singh‚ Sulakshana S It is common perception that many Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the
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IJCSI International Journal of Computer Science Issues‚ Vol. 8‚ Issue 6‚ No 2‚ November 2011 ISSN (Online): 1694‐0814 www.IJCSI.org 192 Virtual Shopping and Impulse Purchasing Strengths and Weaknesses in Pakistan Muhammad Ali Hussain 1‚ Muhammad Zeeshan Anwar 2‚ Humna Mehboob 3‚ Ayesha Majeed 4‚ Tanzila Samin 5 1 School of Business Management‚ NFC Institute of Engineering & Fertilizer Research‚ Faisalabad Pakistan. Faisalabad‚ 38000‚ Pakistan 2 School of Business Management
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In the article “The Power Ballad and the Power of Sentimentality‚” Metzer discusses how the power ballad‚ sentimentality‚ and uplift are connected. A ballad‚ as stated in the article‚ is a type of song that narrates a story in short stanzas but also has musical characteristics within it. What separates a ballad from a power ballad is emotional intensity. Ballads conjure up emotions in people‚ but power ballads conjure up more profound emotions. Metzer’s article clarifies the differences between ballads
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The Effect of Consumer Perception on Green Purchasing Behavior in Iran Mahmoud Manafi1‚ Roozbeh Hojabri2‚ Mojtaba Saeidinia3‚Ehsan Borousan4‚ ‚Pegah Khatibi5‚Bahdor Ganjeh Khosravi6 1DBA Student‚ MMU‚ Faculty of Management‚ mahmoud_manafi@yahoo.com 2DBA Student‚ MMU‚ Faculty of Management‚ rhojabri@gmail.com 3MBA Student‚ MSU‚ Faculty of Management‚ moji_island@yahoo.com 4MBA Student‚ MMU‚ Faculty of Management‚ ehsan_boroosan@yahoo.com 5MBA Student MMU‚ Faculty of Management‚ sweetestmeir@yahoo
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are Nishat Linen‚ Ideas by Gul Ahmad and Junaid Jamshed. Our purpose of the study is to know the effect of brand elements on customer purchasing behavior. Brand elements are brand image‚ brand association‚ brand name‚ brand logo and brand awareness. Our findings from the literature and primary data shows that brand elements have significant impact on customer purchasing behavior and success of the firm. We have also given the recommendations and suggestions for the future researchers. 2. Introduction:
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significantly to global warming. This term refers to the measured increase in the Earth’s surface temperature since the late 19th century and the environmental effects of this change. The primary goal of developing green sources of energy is to generate power while minimizing both waste and pollution‚ to thereby reduce the impact of energy production on the environment. Scientists who advocate the use of green energy say that using such sources will reduce the rate at which climate change occurs‚ although
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Social Power and Education Social Power/Education The focus of this essay is to expand on the concept of social power and education. The phrase "social power" has been used by political scientist and philosophers to refer to the power that is exercised by individuals or groups within a society. The question of power in the educational context has troubled educators‚ off and on‚ for years. Ambitious students have attempted to change the landscape of education by injecting the power of the student
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Question: Richard Nixon wrote‚ “The great leader needs the capacity to achieve ….. Power is the opportunity to build‚ to create‚ to nudge history in a different direction” Discuss the above quotation and its relevance to acquisition and use of the traditional and managerial power bases within organisations POWER IN ORGANISATIONS Richard Nixon wrote‚ “The great leader needs the capacity to achieve.......Power is the opportunity to build‚ to create‚ to nudge history in a different direction”
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notable study of power conducted by social psychologists John French and Bertam Raven in 1959 power is divided into five separate and distinct forms. As we know leadership and power are closely linked. This idea shows how the different forms of power affect one’s leadership and success. This idea is used often in organizational communication and throughout the workforce. "The French-Raven power forms are introduced with consideration of the level of observability and the extent to which power is dependent
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Power in organizations: A look through the TQM lens Carson‚ Paula Phillips‚ Carson‚ Kerry David‚ Knight‚ E Leon Jr‚ Roe‚ C William. Quality Progress. Milwaukee: Nov 1995. Vol. 28‚ Iss. 11; pg. 73‚ 6 pgs Copyright American Society for Quality Control Nov 1995 IN A TOTAL QUALITY ENVIRONMENT‚ THE empowered employee alters the traditional supervisor-subordinate relationship. Instead of passively executing orders‚ empowered employees assume both the responsibility and authority necessary to anticipate
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