OBJECTIVE This qualitative / subjective exercise was aimed at understanding the perceptions‚ opinions and attitude towards an innovative service which they might have opposed. Questions were asked in an interactive group setting where participants were free to talk with other members. The FGD provided an informal setting to the participants and gave an opportunity for disclosure among similar others where they could feel validated for having opposed a service. METHODOLOGY The discussion was initiated
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Lenora Lubega Introduction Hello‚ my name is Lenora Lubega and I would like to welcome all of you to our focus discussion group. I will be the moderator. Our purpose for meeting today is to discuss ‘hands-free’ cellular telephone use while driving in the State of Tennessee‚ and to get your feedback on how you feel about the driving while using a cellular device. This focus group’s intent is to openly and discuss the question: “Should the State of Tennessee require ‘hands-free’ cellular
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MKTG461 Moon HBR Case “Introducing New Coke” Executive Summary (1pg): Situation Analysis (2pg): It seems that the most important events throughout Coca-Cola’s history have happened at the end of the United States’ involvement in war-times. From the original invention right after the civil war‚ to share prices falling after World War I leading to a mass re-structuration internally‚ to the company’s involvement with World War II soldiers‚ Coke has continually evolved to stay on top. The
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Coca-Cola ‘Brrr’ Effect By Subha Pathirage–10232732 Executive Summary This report is about the Atlanta-based beverage retail giant Coca-Cola Company’s latest global integrated advertising campaign "The Brrr effect". The campaign was launched in the first half of 2007 in South Africa and has run in 41 markets around the world with the aim of increasing sales of the company’s flagship product Coca-Cola. The report discuses the about the Coca-Cola Company‚ its various campaigns launched over the
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Method Review Focus Groups Introduction Focus groups are a kind of research method used to collect qualitative data. The technique is often under-used in social research. Most commonly it is used in medical research (Powell and Single‚ 1996) and market research (Morgan‚ 1988). This method review will evaluate the strengths and weaknesses of focus groups‚ in order to shine a light on how and when the method can be useful for social and political researchers. In order to do so‚ I will touch upon different
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BRIEFING NOTE FOR THE INTERNAL HEALTHCARE FOCUS GROUP: WHAT IS MEDICARE? To: Healthcare Focus Group From: Taylor C. Gould Subject: What is Medicare? Date: September 13‚ 2015 CC: Professor Forney Fleming SUMMARY: • 1ST POINT • 2ND POINT • 3RD POINT ISSUE Healthcare around the world varies from nation to nation‚ and is one of the most important considerations throughout life as generations become older and become more dependent on their country’s healthcare system. One of the most significant differences
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April 24‚ 2014 Savannah College Daniella Tejedor Paula Lombana English Languages courses Interview Guide 1 Introduction The interview is the single most important step in the job search process. Therefore‚ thorough preparation is essential. The purpose of the job interview is to determine the general and specific aspects of market in order to identify the important aspects that could be determinant to the well development of the purpose of the British Council. Table of Contents
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Saint Jude Catholic School High School Department “The Effect of Coke with Lemon and Ginger as a Medicine for Coughs and Colds” In Partial Fulfillments of the Requirements in BIOLOGY 1st Quarter Submitted by: 15 See‚ Adrian Submitted to: Mr. Jun dela Bajan July 29 ‚2011 I. Statement of the Problem Cold and coughs are the most common diseases. Medicines are very expensive. Coke mixed together with lemon‚ and ginger can relieve coughs and colds. II
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The real America is influenced by the events that occur and the circumstances of the time. The real America is the reality that people are living in. What is true and happening shapes the real America. The real America now is being connected to other people through the internet and social media. Social media helps to link people together and showcase people’s lives‚ but it can also showcase too much. Donald Trump is the current president of the United States of America. His use of social media
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Group Influence Eva Chadwick PSY/400 12/15/2015 Dr. Wade Lijewski Group Influence Throughout history‚ social groups and primary groups represents individuals who associates a connection with comparable others. Giving a presence of homophily within a group of people who share similarities like age‚ culture‚ social status‚ and even religious beliefs. However‚ a group never begins with three or four different individuals who have dissimilar views or perspectives. Groups begins with one‚ two‚ or three
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