1. What is your opinion on the “multi-brand strategy” of Gap Inc. (Gap‚ Banana Republic‚ Old Navy‚ and Forth&Towne)? What are the main advantages and the main disadvantages of this “multi-brand strategy” compared to a “single-brand strategy”‚ i.e. compared to a strategy in which this company would have concentrated solely on the Gap brand. In my opinion‚ the multi-brand strategy is the revolution of how many businesses reach their customers these days. The companies can use it to acquire greater
Premium Brand Customer Strategic management
Business—MooBella‚ Inc. 1. What categories of costs would you expect to see in a list of MooBella start-up costs? The categories of costs that I would expect to see in a list of MooBella start-up costs are as follows: - Equipment‚ furniture‚ and fixtures - Leasehold improvements - Installation of equipment and fixtures - Computers and other technology - Owner time - Professional services - Promotion and advertising - Insurance - Debt service - Taxes - Franchise fees - Supplies /products cost
Premium Cost Costs Vending machine
Strategic Management Plan For Puregold Price Club‚ Inc. [http://puregold.com.ph/] Prepared by: July 10‚ 2013 Executive Summary This report mainly provides an overview and assessment of Pure Gold Price Club Inc. Methods used in conducting the report include summarization of important news and events about Pure Gold Price Club Inc.‚ research on their product and services‚ as well as analysis of the company’s current market situation through calculation of ratios such as Debt
Premium Retailing Financial ratio Financial ratios
JOHN D.R. LEONARD‚ Plaintiff-Appellant‚ - v. - PEPSICO‚ INC.‚ Defendant-Appellee. Docket No. 99-9032 UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT 210 F.3d 88; 2000 U.S. App. LEXIS 6855; 41 U.C.C. Rep. Serv. 2d (Callaghan) 779 March 21‚ 2000‚ Argued April 17‚ 2000‚ Decided PRIOR HISTORY: [**1] Appeal from a grant of summary judgment for Defendant in the Southern District of New York (Wood‚ J.) in an action seeking specific performance of an alleged offer of a Harrier Jet
Premium Contract Pepsi
is everywhere and Apple Inc. has to plan and come up with ways in order to prevent these risks. Since Apple is a multinational company that deals with both designing and manufacturing electronic products. Even though Apple is a huge corporation‚ the electronic industry is large and there are many other competitors that are also trying to sell the same product. This is just one major risk. Other risks include the future buyer behavior in the and the increase in fake products. Apple has a unique way
Premium Risk management Management Steve Jobs
Ashley Miller RHIM 4316- Advanced Hospitality Marketing Promoting Products When a company is promoting products to their promotion mix‚ there are five tools used‚ advertising‚ personal selling‚ sales promotion‚ public relations‚ and direct marketing. If I were an owner of a convention center‚ I would use advertising‚ public relations‚ and direct marketing. I would utilize these three tools because they are the most beneficial when dealing with a convention center. Advertising
Premium Marketing Sales Public relations
Executive Summary Gateway‚ Inc. is a direct marketer of personal computers‚ related accessories‚ and information technology services. Their target market consists of individuals‚ families‚ small to medium sized businesses‚ government agencies‚ educational institutions‚ and large businesses in the U.S. They have “beyond-the-box” diversified products and services as well as financing programs‚ training‚ and support packages (www.hoovers.com). Currently GTW stock sells for: $2.35 (closing price
Premium Personal computer Financial ratios Financial ratio
STONEHAVEN INC. CASE STUDY Submitted by: INTRODUCTION Stonehaven Inc. Headquartered near Boston was a manufacturing brand name for non athletic shoes for adults. Recent changes has made the management to think about bringing necessary improvement to cater the changing demands and tackle the long order-to-delivery lead times. 1.0 What are the daily capacities and manufacturing lead time of cutting‚ stitching and lasting department considering a a.100 pair batch b.10 pair batch? A. CUTTING 8
Premium Harshad number Manufacturing
Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
Premium Brand Marketing Dimension
CHEMALITE‚ INC. | Financial Report | Period of January‚ 2003 1 to June 30‚ 2003 | Financial report of Chemalite‚ Inc. for six months period ended June 30‚ 2003 is to include cash transaction‚ income statement and balance sheet. This report will also to include comment on Chemalite‚ Inc’s actual loss for the period. | In early 2003‚ Chemalite‚ Inc. was established by Bennett Alexander to market his invention‚ Chemalite‚. During the first six months‚ Chemalite‚ Inc. was preparing for initial
Premium Balance sheet Generally Accepted Accounting Principles Asset