History of the BBC Founders: Jim Koch‚ Rhonda Kallman‚ founded in 1984 Koch: successful management consultant with the BCG(Boston Consulting Group);but wanted to do his family recipe. He believes : Domestic Microbrewery 可以打败 imported beers的弱点‚ by making consistently high quality---emphasized local character Background : Few craft brewers when BBC began. Critical element of Koch’s plan: use of established brewers’ production facilities: Pittsburgh Brewing Company
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_____________________ 4 Types of Breweries: ___________________________________________________________ 5 Microbrewery:____________________________________________________________________ 5 Nano-brewery:____________________________________________________________________ 5 Brewpub: ________________________________________________________________________ 5 Contract Brewing Company: ________________________________________________________ 6 Regional Craft Brewery: ___________________________________________________________
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devote his time fully to the planning and the founding of McAuslan brewery. His main goal was to produce a great tasting beer‚ and not to compete or beat Molson or Labatt. During this time he acquired expertise and equipment as well as gathering a team of people with the skills and temperament to make the Venture a success. To raise funding for the brewery he also sold his house and he and his wife Ellen lived in the brewery during its construction Construction was completed in December of
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Anheuser Busch InBev Abstract Anheuser-Busch is the leading American brewery‚ with a 48.9 percent share of the United States beer sales to retail businesses. The company‚ formally American owned‚ is a wholly owned subsidiary of Belgium based Anheuser-Busch InBev. Anheuser-Busch operates 12 breweries in the United States as well as nearly 20 additional breweries world wide and is responsible for brewing the world’s largest selling beers – Budweiser and Bud Light. A true customer focused‚ sales driven
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1.0 The marketing mix on the Black Sheep Brewery 2 1.1 Product 2 1.2 Promotion 4-5 Sales Promotion Sponsorship Advertising 1.3 Place 6 1.4 Price 6 Task 2 2.0 Logistic Facilities on the Black Sheep Brewery 7-9 Task 3 3.0 International Operation on the Black Sheep Brewery 9 3.1 Social/Culture 10 3.2 Legal 10 3.3 Economic 11 3.4 Political 11 3.5 Technical 12 3.6 Competitors 12 Introduction It was in October 1992 when The Black Sheep Brewery beers first made an appearance in pubs in
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Growth of Micro Breweries in Pune ACKNOWLEDGEMENT I Mr Adarsh Mutha studying in Final Year of Bachelor of Hotel Management & Catering Technology at Maharashtra State Institute of Hotel Management & Catering Technology‚ Pune wish to take this opportunity to complete the research project on “Growth of Micro-Breweries in Pune” as a part of our curriculum. I thank our Principal Mrs.Moodliyar as well as our Guide Mr.SachinRayrikar
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The uncertainty‚ inflation‚ legislation and import duties have adverse affect on raw material for the brewery‚ as price of raw material fluctuate constantly. Fullers can get more advantage by utilizing the local raw material as much as possible. Secondly‚ the rising trend of health conscious lifestyle adopted among the drinkers might lose the customers in the long run. As Fullers operates in niche market‚ so there won’t be a massive loss‚ but after a longer period‚ there might be noticeable decrease
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Case Study #10 Off-Centered Ales- On Target Sales: Dogfish Head Craft Brewery Dogfish Head Craft is a beer brewery. In 1995‚ Sam Calagione and Mariah Calagione founded Dogfish in Rehoboth Beach‚ Delaware. As off today‚ the company keeps expanding‚ which includes a 103‚000 square foot brewery and a small distillery‚ with 50 distributors in 25 different states. Dogfish brewery was ranked 500 in the United States for the fasting growing small brewery. There also have Dogfish Alehouses located in
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Professor Young Marketing Research Methods X460.6 Product Research Corona Extra [pic] Table of Contents Introduction 3 Competitive Profile 3 Company Profile 6 Customer Profile 7 Product Profile 8 Product Pricing 10 Distribution 11 Product Promotion and Reviews 12 Conclusion 13 Annotated Bibliography 15 Introduction What beer label that comes to mind when thinking crisp and light imported Mexican brew? Here is a hint
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Individual Project Ale and Lager Beer in India Beer first appeared in India in the mid-1700’s‚ during the early years of the British Empire. The demand of beer came from the British troops and other British officials who were suffering in the blistering heat of the Indian climate. The demand for beer was at such a high rate that a British distributor‚ George Hogson‚ developed a special type of beer in his brewery in London‚ England. The beer was dubbed Indian Pale Ale or IPA for short. IPA
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