case revolves around the Regal Carnation Hotel‚ located in Guam. Partly narrated by Steve McKenzie‚ he described his experience with the Regal Carnation Hotel. In his description of the situation‚ the “me too” approach to hotel management led to poor service‚ false representation‚ and a pricing plan that does not match the value of the hotel. The hotel industry in Guam has important statistical information that will lead to an effective analysis. Over a period of years‚ Guam has experienced a boost
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Regal Carnation Hotel (Guam) Case Analysis Case Introduction The island of Guam is an unincorporated territory of the United States located in the Philippine Sea. Ruled by the Spanish until 1898‚ Guam was ceded to the United States and briefly occupied by Japan between 1941 and 1944. Of strategic significance during the Second World War‚ more than 18‚000 Japanese and 1‚800 U.S. marines died in the U.S. retaking of the island. Following the war‚ the Guam Organic Act of 1950 provided for
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Problem Statement The Regal Carnation Hotel in Guam is suffering customer service failures. Additionally‚ the expectations set forth by Regal Carnation Hotel’s website are not being met. Hypothesis 1: There is a level of inequality that exists with respect to how guests are treated based on their nationality. Once Steve McKenzie and his wife arrived at the hotel they were very disappointed by the check in process that was supposed to be very quick and simple. The check in process took 25 minutes
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Beginning in 1962‚ The Island of Guam opened its doors to tourism when President Kennedy lifted travel restrictions to the Island. But it was in 1967 when Pan Am Airways paved the way by bringing passengers from Japan to visit. After rapid growth through the years‚ in 2007 the tourism industry in Guam had reached its maturity. While visitors to the Island have increased‚ the occupancy rate for hotels has dropped significantly. The tourism climate had left Regal Carnation Hotel with an opportunity to reinvent
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Will Hard Mrs. Roberson Senior Writing 03 December 2009 Steroids If there was a way around months and months of hard work and you would still reap the rewards as if you would have done all the work‚ would you take the shortcut? Many people do. Many people choose to use steroids to increase their muscle mass and athletic performance. While there may indeed be short term gains‚ the long term risk are rarely‚ if ever‚ worth it. The term “steroid” typically means the artificial substance
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Meek (1988‚ p.457) when considering an organisation‚ the founder of that particular organisation is where the culture will be derived from‚ for example the Red Carnation Hotel’s culture is to make the guests feel they are in their own home “home away from home” redcarnationhotels.com‚ (2012) this concept is embedded in all the RCH hotels.
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The Regal Carnation Hotel‚ Guam - Case Study 1. Problem Statement * Inaccurate or lack of a clear effective hotel mission statement * Management deficiency (including costumer service quality) 2. Internal Information: Symptoms and Major Symptoms Categories Major Categories | Symptoms | Deficient customer service | - Lack of follow through on customer requests- Long check-in times- Transportation not available from airport- Transportation not available from airport- Staff appear
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Following are the internal constraints that Guam Visitor’s Bureau faced‚ * Guam as an organization had a large size of Board of Directors‚ i.e. 13 to be precise; * This huge size of the committee and formal lines of communication resulted in slow decision making. * Lot of external factors determined the selection of members in the Board of Directors‚ i.e. GHRA(Guam Hotel and Restaurant Association)‚ GTF (Guam Tourist Foundation)‚ JGTA (Japan Guam Travel Association)‚ etc. * GVB had a
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08/20/2013 The Spanish and American Era A major influence on my life as well as the people on the Island of Guam was the Spanish Era and American Era. The invasion of the Spanish had influenced our culture through Catholic churches and architecture. The United States later showed an interest on the Island of Guam because it gave possible purposes in several ways. As the U.S. took control of the island there were improvements and changes that needed to be done to better the status of the Chamorro
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Case Study Strategy at Regal Marine Regal Marine‚ one of the U.S.’s 10 largest power-boat manufacturers‚ achieves its mission ―providing luxury performance boats to customers worldwide―using the strategy of differentiation. It differentiates its products through constant innovation‚ unique features‚ and high quality. Increasing sales at the Orlando‚ Florida‚ family-owned firm suggest that the strategy is working. As a quality boat manufacturer‚ Regal Marine starts with continuous
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