A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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I. COMPANY OVERVIEW A.) PRODUCTS / SERVICES Century hotel offers a decent variety of services given that it is one of the relatively known properties within the Pampanga area. The hotel gets most of its revenue from the functions or events being held at the hotel‚ restaurant operations‚ and the selling of rooms. They also get a majority of their earnings due to their convenient location of being right beside Casino Filipino‚ and a number of local attractions. Recent renovations of the rooms on the
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Presence in Brazil with Upcoming Sheraton Da Bahia Hotel in Salvador December 19‚ 2012 STAMFORD‚ CONN. – December 19‚ 2012 –Starwood Hotels & Resorts Worldwide‚ Inc. (NYSE:HOT) has partnered with GJP Hotéis & Resorts to expand the presence of its global powerhouse brand Sheraton Hotels & Resorts in Brazil. Sheraton da Bahia Hotelwill be located inSalvador‚ one of the most important tourist destinations in the country. The 284-room historic Hotel da Bahia is currently undergoing an extensive
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DeVry University HOTEL AUTOMATION Managerial Applications of Information Systems Francisco E. Lopez Contents INTRODUCTION 3 COMPANY BACKGROUND 4 THE PROBLEM 5 HIGH LEVEL SOLUTION 5 BENEFITS OF SOLVING THE PROBLEM 6 TECHNICAL APPROACH 6 Guest Rooms 7 Administrative Components 8 BUSINESS PROCESS CHANGES 10 Business practices that will enhance the solution 11 HIGH LEVEL IMPLEMENTATION 11 SUMARY 12 REFERENCES 13 INTRODUCTION The purpose of this proposal is to
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Mandarin Oriental Manila Mandarin Oriental Manila‚ one of the prestigious hotels in the Philippines. It is well known as the best business hotel because of its exceptional service in the centre of the city. It is conveniently placed in the Financial Capital of the Philippines‚ along Makati Avenue‚ Makati City. It is owned by an international hotel investment and management group with deluxe and first class hotels‚ resorts and residences in sought-after destinations around the world‚ the Jardines
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Seronay Date: February 7‚ 2013 Chapter 1 Introduction A hotel is an establishment that provides paid lodging on a short-termbasis. The provision of basic accommodation‚ in times past‚ consisting onlyof a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suitebathrooms and air conditioning or climate control. Today‚ most of the Hotels provide goods and services using computersystem. It helps to perform
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MIX……………………………………………….61-70 4. LEGAL FRAMEWORK……..71-72 5. CONCLUSION………………..73-74 6. BIBLIOGRAPHY……………….75 1. INTRODUCTION ‘Experience is not what happens to a man; it is what a man does with what happens to him’ SIVAS is a 4 stars hotel located in Ciutadella‚ a municipality belonging to the west extreme of Menorca Island. It is so close to the beach‚ situated on a cliff‚ being our customer‚ captivated by the sound of the waves from every corner of SIVAS. All the senses are awakened
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October 14‚ 2012 Abstract The Hotel Escargo has asked for a summary of the observations found for improvement. In this report the hotel needs will be summarized and a job design and measurement strategy for ensuring improvement will be proposed. Introduction The Hotel Escargo has many services that need improving such as check-in and check-out service‚ multi-lingual staff‚ complementary concierge desk‚ room service‚ local area transportation‚ and amenities. Hotel needs and rank of importance
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About Colonnade Hotel and Resort The Colonnade is a 250-room‚ 4-star hotel that caters to business and leisure travelers. The hotel has been open for ten years and recently went through a complete renovation. It is centrally located‚ close to both the major office centers and the well-known city parks and museums. The hotel has received fairly good reviews on TripAdvisor and other travel sites and has a high rate of repeat guests. In addition to the 250 rooms‚ the hotel has approximately 50
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Part 4: Recommendation for Rosewood to improve CLV The fundamental Idea behind Customer Lifetime Value is to maximize profits per customer. While Rosewood does have loyal customers‚ these customers are limited to the one unique destination Rosewood hotel as they do not identify with Rosewood brand. Whereas the Rosewood strategy for individualistic properties based on the local area‚ local history and local staff has been successful in bringing in customers‚ it has failed in retaining customers. This
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