Product Functions‚ Brand Image‚ Perceived Risk‚ and Customer Satisfaction on Brand Loyalty: An Empirical Study of Cosmetic Brands in Taiwan Abstract Keywords: Product Functions‚ Brand Image‚ Perceived Risk‚ Customer Satisfaction. This study aims at investigating the relationships among brand image‚ perceived risk‚ customer satisfaction and brand loyalty of laptop users in Taiwan. The effect of satisfaction works on brand loyalty is tested. Besides‚ the effects of brand image and perceived
Premium Brand Brand management Branding
factors of green purchasing practices of Chinese Green purchasing is a key strategy for enterprises to reduce waste and improve efficiency and enhance competitiveness. Based on the survey of 144 companies‚ five Principal components of green purchasing practices were extracted through factor analysis using SPSS statistic software. And then‚ regression analysis were conducted to verify the hypothesis‚ it drawed a conclusion on leaders’ support will boost the green purchasing practices and cost
Premium Supply chain management Environmentalism Environment
Country of origin‚ consumer ’s Perception and Brand Image Introduction The impact of country of origin (COO) on the consumer ’s perception of products has been one of the most widely studied areas of international marketing. Increasing globalization of today ’s business has resulted in unprecedented problems for manufacturers‚ marketers‚ and consumers (L. Y. Lin & Chen‚ 2006). The country of origin (where a product is made) touches both consumer evaluations of the product as well as the firm
Premium Brand Brand management Graphic design
The influence of brand recognition on retail store image Stephen S. Porter and Cindy Claycomb A well-recognized and accepted brand image is one of the most valuable assets a firm possesses. Brand managers and manufacturers are concerned with managing brand equity and capitalizing on the value of a brand image (Aaker‚ 1991). A product or retail establishment has many associations which combine to form its total impression. Few would argue that consumers form impressions of brands‚ and that these
Premium Brand Brand management Branding
Abstract This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered
Premium Bottled water Brand Branding
analytical report | Comparison of corporate image between Hang Seng Bank and Bank of East Asia | [Our way out to promote BEA personal banking] | | For Alan Chan‚ BEA | [2010-11-19] | | Executive Summary Purpose In the view that the Bank of East Asia (referred to as BEA) is currently losing customers to Hang Seng Bank (referred to as HSB)‚ this report is written to identify possible causes‚ which is highly correlated with the corporate image. Ways of improvement will also be
Premium Hong Kong Stock Exchange Marketing Corporate social responsibility
ROLE OF ADVERTISING & COMMUNICATION IN CORPORATE IMAGE BUILDING In an increasingly competitive marketplace‚ greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image‚ whether at the corporate‚ retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two
Premium Management Marketing Strategic management
Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
Premium Brand Brand management Branding
REPORT ON Brand Image of ACC Cement in the Cement Industry SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO FACULTY OF MANAGEMENT (Punjabi University‚ Patiala) Faculty Guide: SUBMITTED BY: Ms Kavita Amit Kumar MBA-3rd Roll no. 5277 CHANDIGARH GROUP OF COLLEGES‚ GHARAUN 2010-2012 CERTIFICATE OF APPROVAL This is to certify that the project report entitled “Brand Image
Premium Portland cement Cement
consequences for specific activities. © 2013 3 The Strategic alignment • Purchasing strategy supports the Business Strategy • And higher strategies • And other Functional Strategies • Strategic alignment occurs when all the strategies in an organisation support each other and work coherently together to achieve the overall mission. © 2013 4 Translating Objectives to Goals • Be a low cost operator – Reduce purchasing costs • Reduce material costs by 15% next year – Reduce administrative
Premium Procurement Purchasing