The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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Learning media Ltd. (2007) ACCA Study Text Paper P3 Business Analysis: London: BPP House Central Statistics Office (2010)‚ ‘consumer price index’ Ministry of Finance and Economic Empowerment‚ Port Louis. Central Statistics Office. Retrieved from: http://www.icsc.un.org/resources/pdfs/2009/pp/botswana-09.pdf [Accessed 4 Feb 2011] Chad Leechor‚ et al (2008) ‘Developing tourism in Botswana: progress and challenges’ Botswana department of tourism‚ Gaborone: government printers Chobe Holdings Limited
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INTRODUCTION The hospitality and tourism industry is one of the most flourishing industries in the world; thus‚ almost every country relies on the industry. The income that a country gains from the industry is almost half of its gross national product. However‚ for developed countries‚ such as the United Kingdom‚ promoting hospitality and tourism is not a problem since they are already known and well-established worldwide. On the other hand‚ for developing countries where they mostly rely on the
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Introduction The hospitality industry is a broad category of fields within the service industry that includes lodging‚ restaurants‚ event planning‚ theme parks‚ transportation‚ cruise line‚ and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant‚ hotel‚ or even an amusement park consists of multiple groups such as facility
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Tourism and Hospitality Marketing Group Assignment (Case Study on Frequent Flyer Programmes) Group Members: Mary Tan Seok Gek Date: Sep 09‚ 2009 [pic] Introduction to Airline Frequent Flyer Programmes Two events contributed to the emergence of Frequent Flyer Programmes (FFPs) in the airline industry. First‚ deregulation of the industry in 1978 created a more customer- oriented marketing strategy. Second‚ the growth in information technology
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the UK hospitality iNdustry 1.1 The structure of the hospitality industry The hospitality industry in the UK is a broad and varied industry ranging from single-person organisations to worldwide corporations. People do a total of more than 80 different jobs in the industry. key terms Hospitality: kindness in welcoming guests or strangers Fourteen different industries The hospitality industry is not just hotels and restaurants. There are 12 other different sectors of the industry:
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addition‚ going green is seen as means of giving back to the community and environment as well as reducing operational cost. For example‚ 59% of respondents from a survey‚ by Timetric Travel & Tourism Reports‚ states that companies that operate in the Asia-Pacific expect to save 5-10% of their expenditure. (Hospitalities News‚ 2013) For example Habitat Suites in Texas has the motto of “Environmental Consciousness in action”. The hotel is practically free of toxic cleaning agent‚ chemical or pesticides
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International Journal of Culture‚ Tourism and Hospitality Research (eJournal by Emerald Insight) Hospitality is the defining feature of India and Indians. In the era where national boundaries are fading fuelled by rapid movement of culture‚ capital and knowledge across borders‚ hospitality industry has emerged as one of the largest employers in the world. It is second only to the oil industry‚ in terms of turnover and exchange of foreign currency. The Indian hospitality industry is growing at a rate
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is a tourism industry In the present day‚ travel is playing an important role in our daily lives and the tourism industry is entering a booming era. Like other industries‚ the emergence of tourism industry must have its reason. Tourism industry can be defined as all the various businesses that provided service for tourists. In this essay‚ I will talk about the value of the tourism industry for tourists‚ organizations‚ destination countries and local people to explain why there is a tourism industry
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Tourism is travel for recreational‚ leisure‚ or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes".[1] Tourism has become a popular global leisure activity. After slowly recovering from the contraction resulting from the late-2000s recession‚ where tourism suffered a strong slowdown from the second half of 2008 through the
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