Introduction Spa development in Tourism Industry Tourism as a tertiary economic activity gives more and more possibilities for countries to compete with each other in various tourist products and destination. New forms of travel‚ new tourist products and tourist destinations are the new facts of contemporary global tourism industry. Among the attractive tourist destination‚ spas get great significance and development of spa and wellness tourism is becoming an imperative for many countries that
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Finding and Contribution According to many studies and researches over the past 30 years have shown there is an existence of a positive relationship between CSP and CFP. (Frooman‚ 1997) The data accumulated over the past 30 years do not support the latest contingency theory in the area of corporate social responsibility. (Soana‚ 2011) Some authors argue that good CFP leads to good CSP because more profitable companies have more resources for investing in socially responsible initiatives. On the
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CHAPTER OVERVIEW Hospitality is one of the world’s most exciting and rewarding industries. If you choose it for your career‚ you will select from a wide variety of employers‚ locations‚ and daily job activities that can lead to your success and personal satisfaction. In this chapter‚ you will review some important ways in which the hospitality industry is unique. You will also learn the definition of accounting and how accounting helps managers like you use financial information to make good
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SPORT AND TOURISM Definition of : * Sport : An activity involving physical exertion and skill in which an individual or team competes against another or others. * Tourism : Tourism is a collection of activities‚ services and industries which deliver a travel experience comprising transportation‚ accommodation‚ eating and drinking establishments‚ retail shops‚ entertainment businesses and othe hospitality services provided for individuals or groups traveling away from home. Tourism comprises
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Introduction Travel Travel is the movement of people or objects (such as airplanes‚ boats‚ trains and other conveyances) between relatively distant geographical locations. ’Travel’ can also include relatively short stays between successive movements. Etymology The term "travel" originates from the Middle English word travail. The term also covers all the activities performed during a travel (movement). A person who travels is spelled "traveler" in the United States‚ and "traveller"
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A person develops a certain type of inner relationship with him or herself through the attitude towards particular brands. CHAPTER 2 TOURISM DESTINATION 2.1 Introduction To Tourism Terrorism‚ natural disasters‚ health scares‚ oil price rises‚ exchange rate fluctuations and economic and political uncertainties – these were just some of the issues faced by tourism industry in 2005. Yet‚ according to the news from World Tourism Organization (UNWTO‚ 2006a‚ Dec 13)‚ international
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SERVICES 6 TRANSPORTATION 7 COMPANY HISTORY 7 GUARANTEES AND WARRANTIES 8 BUSINESS STRUCTURE 8 MARKET RESEARCH 8 ECONOMIC AND SOCIAL FACTORS 9 COMPETITIVE ENVIRONMENT 9 LONG-TERM OPPORTUNITIES 9 GEOGRAPHIC AREA 10 MARKET DESCRIPTION 10 TARGET CUSTOMERS 10 MARKET DEFINITION 10 MARKET OPPORTUNITIES 11 COMPETITIVE ANALYSIS 12 COMPETITIVE ADVANTAGES 13 COMPETITORS’ POSITIONS 14 POTENTIAL FUTURE COMPETITION 14 BUSINESS STRATEGY 15 CUSTOMER INCENTIVES 15 ADVERTISING AND PROMOTION 15 SALES
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Mustafa Feedback on Mustafa’s prestantion on Hospitality management industry. Research on industry The presenter had performed poor research is performed on the industry and no data is collected specifically for example opportunities and challenges faced by hospitality management. No analytical tools are used as well. Understanding and evaluation of industry The presenter presented the Confused/unclear description of industry. Only Description of Aromarc Company is presented rather than the
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Marketing Some analysts hold the opinion that nowadays the essence of marketing is not a customer service‚ but beating business rivals; but classic definitions support another viewpoint. Philip Kotler‚ the world’s foremost expert on the strategic practice of marketing‚ states that "marketing is the science and art of exploring‚ creating‚ and delivering value to satisfy the needs of a target market at a profit". The most comprehensive definition‚ in my opinion‚ was given by the American Marketing
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experienced the hospitality industry. The industry is vast‚ and constantly changing to meet customer expectations. It is also a very diverse industry‚ ranging from stays in a five-star hotel to meals in a fast-food outlet. In these first two units‚ you will develop your knowledge and understanding of this exciting and fast-moving industry. You first consider the different types of businesses in hospitality industry at national and local levels. You will explore the types of hospitality jobs‚ and the
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